News & Industry Events

  • L&E Webinar Recording | Automation: Assessing the Impact on Qualitative Research

    January 20, 2017

    Automation is set to be a game changer for market research in 2017. Most of the discussion about automation has focused on its impact in quantitative areas, but automation is also threatening to disrupt and change the way many aspects of qual are conducted. On February 14, 2017, L&E will host a webinar with guest speaker Ray Poynter, who will highlight the key ways that automation will impact qualitative research.

  • L&E Webinar | The Participation Game: How & Why Millennial Consumers Adopt Brands

    September 21, 2016

    Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they want to participate in brands. To connect with people, brands must first develop a true understanding of how they interact with the world around them. The key for marketers is then engaging with people the way that they interact naturally: ceasing to market to consumers and instead inviting people to participate in the brand.

  • L&E Webinar Recording | The What, When, Why & How of Unobtrusive Observation | With Abbe Macbeth, PhD and Jason Rogers, PhD of Noldus

    August 19, 2016

    Typical ethnographic research requires a skilled interviewer to conduct the research onsite or in the respondent’s home, but a growing trend in market research is to employ a technique known as Unobtrusive Observation, in which the ethnography takes place without the interviewer present. This method allows respondents to act naturally, uncovering deep insights into the motivational drivers of those behaviors. On August 19, 2016, L&E hosted a webinar, The What, When, Why & How of Unobtrusive Observation, with guest speakers Abbe Macbeth, PhD and Jason Rogers, PhD of Noldus Information Technology.

  • L&E Webinar Recording | How to Write Better Screeners to Get The Right Respondents | With David F. Harris

    May 16, 2016

    Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13, 2016, L&E hosted a webinar with David F. Harris, author of, "The Complete Guide to Writing Questionnaires: How to Bet Better Information for Better Decisions". David provided detailed examples of how to improve your screeners to get better respondents for your qualitative research. Watch the webinar recording today!

  • L&E Research Expands to Minneapolis, Minnesota

    April 1, 2016

    L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Focus Market Research in Minneapolis, Minnesota.

  • L&E Webinar Recording | Mobile Research in 2016: An Update | With Guest Speaker Ray Poynter, Founder of NewMR

    February 8, 2016

    Research participants have spoken: They are demanding that research is mobile friendly. However, too few researchers are listening. There is a growing gap between what participants are demanding and what researchers are offering, just as there is a growing gap between what is possible and what researchers are doing. L&E hosted a webinar with special guest speaker Ray Poynter, Founder of NewMR on March 18 that provided a 2016 update of mobile market research.

  • L&E Workshop Video | Serve Your Customers Better with User Experience Research

    October 23, 2015

    With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. In October, L&E hosted a workshop with Amanda Stockwell, VP of User Experience for 352 inc. at our Columbus (Ohio) facility. Amanda discussed how to ensure your team is asking the right questions to better understand your users and their needs and to uncover white space opportunities.

  • L&E Webinar | Doing it Right: Tips & Tricks for the Top Marketing Tactics

    September 30, 2015

    All market researchers are doing some level of marketing in an effort to grow their firms. It’s imperative. But are you doing it right? Are you maximizing the impact of what you’re doing? How do you go from ‘OK’ results to ‘Awesome'? On September 30, 2015 L&E hosted a webinar, "Doing it Right: Tips & Tricks for the Top Marketing Tactics", with guest speaker Steve Henke, Founder of Harpeth Marketing. View the webinar recording today!

  • L&E Workshop Video | Writing Shorter Questionnaires: Save Money AND Get Better Data

    August 21, 2015

    Everyone knows how important it is to keep questionnaires short, especially with so many respondents now taking their surveys on mobile devices. If the questionnaire is too long, respondents drop out or start making up answers to get to the end. Well-written, shorter questionnaires mean better data at a lesser cost. On August 21, 2015, L&E hosted a workshop with David F. Harris. David provided a framework for writing shorter questionnaires that are easier for respondents, yet still get the information needed for decision-making. Watch the workshop video today!

  • L&E Workshop Video | Observing Consumer Behavior: Past, Present, and Future

    July 17, 2015

    Consumer researchers have long used principles of psychology to study consumer behavior, but understanding the psychology of the consumer mind is not enough. L&E recently hosted a workshop with guest speaker Abbe Macbeth, PhD of Noldus, who discussed the past, present, and future of observing (and influencing!) consumer behavior. From the tried-and-true methods, to the latest automated technology on the market, Abbe spoke about the various techniques to observe, assess, and influence consumer behavior. Watch the workshop video here!

  • Moderator, Teacher, Traffic Cop, Idea Protector, Listener: Conducting Qualitative Research with Kids

    April 30, 2015

    Everyone knows kids are different from adults. But have you ever thought about how those differences translate to marketing research? In the early days of marketing research (let’s say the “Mad Men” era), marketers assumed that you couldn’t do research with kids because they were too unpredictable. So marketing research – and hence, marketing – focused mostly on parent’s opinions and perceptions. Today, with kids having (1) a huge influence on family purchases, and (2) their own purchasing power, understanding kids is critical for effective marketing. Experts Megan Nerz and Rebecca Presler of MLN Research spoke with us recently about the topic. Read the full interview here!

  • L&E Workshop Video | Growing Up Digital: Marketing to Kids in a Tech-Forward World

    April 14, 2015

    Call them Generation Z, iGen, or Digital Natives, today’s kids are the first generation born into the Internet-connected world. How they use technology to interact with brands, and how marketers use technology to reach them, makes them different from any previous generation. And yet, there are timeless truths associated with how kids develop, what they need, and how they learn, think and behave. On May 15, 2015, Megan Nerz and Rebecca Presler of MLN Research will lead a workshop on marketing to kids at L&E Research’s Raleigh facility.

  • L&E Workshop Video | Seeing the Forest for the Trees: Understanding Consumer Psychology for Better Insights

    February 15, 2015

    L&E Research invites you to step back and take some time out to attend our latest workshop that will help you change your perspective… by getting back to the basics of marketing research: the understanding of consumer psychology. The foundation of all consumer behavior, consumer psychology deals with the emotional, cognitive, and behavioral aspects of why consumers do what they do.

  • L&E Research in 2014 - Resources for YOUR Success

    December 30, 2014

    2014 marks our 30th year in business and it was an eventful year for us - opening three new facilities, launching a new website and blog, revamping our Client and Participant Portals, and continuing L&E's tradition of giving back to our local communities. But what are we most excited about? We are really thrilled about what we’ve done this year to serve you better and make you more successful! We decided to wrap up 2014 by sharing these resources with you in case you missed any of them.

  • L&E Research Named to the Inc. 5000 List for 2014

    December 4, 2014

    L&E Research has been named to the Inc. 5000 list for 2014. It was ranked as the 753rd fastest growing private business in the United States and, as an operator of focus group facilities, one of the very few in the Market Research industry.

  • L&E Research Celebrates 30th Anniversary

    November 20, 2014

    L&E Research is celebrating its 30th anniversary this year. Started as a two-person, home-based business, L&E has grown to become one of the largest fieldwork firms in the U.S., operating eight focus group facilities in seven cities.

  • New eBook from L&E: "Getting the Most out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator"

    October 16, 2014

    If you’re doing qualitative research, then you’re working with a moderator. As much as their skill and experience, the way you work with them – before, during and after your project – will determine your project's success. To write this eBook, we talked to moderators across the country to get their perspectives on how to most effectively work with them.

  • L&E Workshop Video | How To Write Better Questionnaires

    October 3, 2014

    L&E Research held an informative workshop with guest speaker David F. Harris, author of The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions on October 3, 2014 at L&E Research's Raleigh office.

  • L&E Research Increases Secondary Market Stronghold

    August 14, 2014

    L&E Research is proud to announce Baltimore, MD and Columbus, OH are now part of the strategically growing L&E family. With these latest additions, L&E Research offers market research services at eight facilities in seven cities to broadly cover the eastern half of the United States, including the mid-Atlantic, Midwest, Southeast and Florida markets.

  • L&E Research Now Provides Market Research Services in Cincinnati, Ohio

    July 20, 2014

    L&E Research announced on June 1st, 2014 that they are expanding their market research offerings by adding the former QFact Research facility in Cincinnati, Ohio to their growing list of secondary market options. This Midwest market will provide L&E Research clients and partners a new alternative market with a diverse community.

  • L&E Workshop Video | A Taste of Sensory

    July 18, 2014

    Judy Heylmun, Founder of Forsense+One, provided strategies and development concepts to help improve the chance of success for participants' next product launch.

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