|Newsletters > September 2011|
Visit L&E Research at
our BRAND NEW Facility!
We are excited to announce that L&E Research is moving its’ Tampa, Florida facility to a great new location! Just 5 minutes from the airport our newly constructed facility is within walking distance of the beautiful Mainsail Suites Hotel and Conference Center. Major hotels, the Westshore Area, Steinbrenner Stadium, and Raymond James/Outback Bowl are also close by. With 3 focus group suites, including a large multi-purpose room, all custom designed to meet your research study needs and ideal proximity to Tampa Bay's 3 recruiting populations (Tampa, St. Petersburg, and Clearwater), L&E is sure to be your preferred facility in the south.
Come visit us,
Director of Business Development
Great Recruiting...Great Service...Great Results.
Facilities in Raleigh, NC & Tampa, FL
When Unseen Equals Unsold
To determine if in-store marketing works to boost sales, Wharton marketing professors used eye-tracking technology to study how store location and the number of facings for each brand in a display impact product sales apart from other influences. The 384 shoppers in the study from eight U.S. cities ranged in age from 24 to 69 years old, had at least a high school education, an income of at least $25,000 a year, and did most of the household grocery shopping. Eye-tracking cameras in a six-foot-wide screen showing an image of a store shelf and recorded the eye movements of participants as they were asked to pick the brands of pain relievers and soap they would buy if they were shopping. The products were presented in 12 display combinations, varying the number of each brand, but keeping the number of items on the shelf constant, to test the impact of placement and quantity of products displayed. The research showed that interest in less popular brands rose when there was more of that product on the shelf, but popular brands, such as Coca-Cola, are purchased regardless of where they are on the shelf. When products do not have a strong consumer following, such as paper towels, increasing the quantity on the shelf helped boost sales by 60 percent for "brands you occasionally use," but did not help sell brands shoppers have no interest in. If a shopper has a brand loyalty, they are less influenced by in-store marketing than someone who is open to purchasing other products. However, it is important for the shopper to find the product, once in the store. Additionally, "the more visual attention [marketers] can gather in-store, the higher the percentage of people who will consider the product," says Perception Research Services' Scott Young. Retailers who tend to remove products that are not generating sales from the shelf instead should consider repositioning the items in a display.
Abstract News © Copyright 2011 INFORMATION, INC.
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Do You File More Stuff Than You Should?
8 questions to ask about every document before you decide to keep it or pitch it
- Do I need it?
- Is it significant?
- Is it information I already have in another file or I can obtain elsewhere?
- How will I use it?
- Is it timely?
- Is it quality information?
- Is it accurate and reliable?
- Do I need it for more than a few days?
* Reprinted with permission. © 2011, National Seminars Group, a division of Rockhurst University Continuing Education Center, Inc. All rights reserved.
Christine Conrad came to L&E Research in 1996 with a diverse corporate background in such areas as Consulting, Sales, Sales Force Automation, and Management with corporate leaders M&M/MARS and Union Carbide Corporation. Christine has a BBA from Emory University in Enterprise Management and attended the University of Texas at Arlington for her MBA in Marketing. In the past 15 years, Christine has worn many hats at L&E Research. Her responsibilities have spanned from part-time Recruiter to Project Manager, Database Manager, Senior Project Manager and most currently as our General Manager. In addition to her professional life, Christine is a devoted mother, gifted singer and an avid reader. Her contributions and leadership skills have been instrumental in providing superior services and growth at L&E Research.
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Remember Where's "Waldo"?
You know, the guy with the red and white striped hat... Well, Waldo doesn't work at L&E but Charlene does and she is going to be at these upcoming conferences. Find her!
If you see Charlene at a conference listed below, mention this newsletter and get a free coupon worth $100 off your next project.
Win our drawing!
Hint: Visit us at booth # 305
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How to Improve Your Brainstorming Sessions
Ideas have to start somewhere. And many of the best and most innovative ideas come from collective brainstorming sessions. Whether it’s the next best-selling product, a new marketing strategy, or innovative sales technique, the best ideas are usually born from collective creativity. But like any business meeting, brainstorming sessions require proper preparation, execution, and follow-up. To get the most out of your creative gatherings, follow these guidelines:
Always Be Prepared
The right mix of people can make or break your brainstorming session. Having an eclectic mix of personalities, abilities, and expertise is essential when fostering creativity. You want to make sure all necessary departments are represented and the chemistry is right.
Be careful, though, when inviting anyone farther up the office food chain. A lot of times, an intimidating authority figure can halt creativity if everyone feels the need to agree with whatever the boss likes.
Even though you want an assorted blend of brainstormers, make sure to identify a common goal or vision for the meeting. Everyone involved should share the same end goal.
After you’ve got your team together, make sure to pick a meeting space that facilitates creativity and innovation. Stuffy conference rooms just won’t do when it comes to brainstorming. A bright, warm, and inviting space is ideal for your collective creativity. You’ll also want the room equipped with tools for sharing and visualizing your group’s ideas. Make sure to pick a space with a whiteboard or easel space so the meeting facilitator can capture the ideas bouncing around the room.
Bring on the Brainstorm
First and foremost, it’s time to leave criticism at the door. The goal of your brainstorming session should be to come up with as many ideas as possible, not critique them one by one. Slamming ideas with criticism will only hinder the creative process. Instead, set a goal of 50 to 60 ideas at the beginning of the meeting and keep working toward that goal. Write down everyone’s ideas as they come. Once you’ve collected a wealth of suggestions, then go back and critique them.
To stoke the creative fires even further, tell your brainstorming team to forget about assumed constraints like money, time, or resources. Not all these unconstrained ideas will be possible once you factor back in the constraints that come along with any project, but it will serve to foster out-of-the-box thinking and innovation.
Now that you have a wealth of ideas, all you need to do is implement the best ones. This doesn’t mean the brainstorming process is finished. Actually, the brainstorming process should never end. The actual meeting is only part of the process. The most successful brainstormed ideas come from organizations that have ingrained brainstorming into their company culture.
Encouraging constant and continued brainstorming will result in the best ideas, which, in turn, will result in an innovative product or service from your organization.
* Reprinted with permission. © 2011, STAR12, a division of Rockhurst University Continuing Education Center, Inc. All rights reserved.
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wsRadio.com, The Worldwide Leader in Internet Talk, interviews L&E Research
L&E Research was recently interviewed by Wade Taylor of wsRadio.com following the announcement of L&E's selection among the Top 300 Small Businesses of the South. L&E Research was also selected among the Top 10 Small Businesses in the Triangle (Raleigh/Durham/Chapel Hill metro area).
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Top Rated by Impulse Survey since 2001
Yes We Can!
Quote of the Month
"''Be yourself, everyone else is alrady taken.""
~ Oscar Wilde
Looking for a reliable business partner with satisfied customers to prove it?
L&E is Greenbook Health Certified!
A Taste of L&E:
Recent taste test studies at L&E include
150 people per day for 5 days to taste chocolate milk
50 people per day for 5 days to taste baked shrimp
Book your next taste test study at L&E Research
Top 300 Small Businesses in the South