L&E Research Increases Secondary Market Stronghold
L&E Research is proud to announce AIM Research’s Baltimore, MD and Columbus, OH branches are now part of the strategically growing L&E family.
With these latest additions, L&E Research offers market research services in seven cities to broadly cover the eastern half of the United States, including the mid-Atlantic, Midwest, Southeast and Florida markets.
"We have been working with AIM Research in Columbus and Baltimore for quite some time to add these offices to our team,” said Brett Watkins, President. "Columbus excites us as a rapidly growing market with its university and state capital presence. Baltimore is a tremendous city with great access for traveling clients and a wonderfully diverse market boasting incredible medical offerings. The teams in Columbus and Baltimore have great client feedback; we're looking forward to investing in these cities and making them even stronger options for our clients - just as we have done in Raleigh, Tampa, Charlotte, St. Louis and Cincinnati."
By design, this expansion increases L&E Research’s stronghold in secondary markets. Watkins explains, "Secondary markets are so under-served, yet offer such tremendous potential. Last quarter, 40% of our recruits were new to market research - that’s two in five people who had never participated in research before. L&E’s engagement in these exciting under-served cities is the reason; cities like Columbus, Charlotte and Raleigh are seeing rapid economic growth. Tampa, Cincinnati, St. Louis and Baltimore are experiencing rebirths as a result of the investments made to revitalize their communities. Yet, these locations see less research because companies frequent the same three to four cities in neighboring regions. We're investing in making connections with these communities, and engaging clients by demonstrating how it can be improved. The result is better research - and our clients cannot help but take notice.
For more information about L&E’s newest locations and services, contact: