Emerging Methods in Qualitative Research Technology
Landing a full 360 view of the consumer
Technology is bringing researchers, stakeholders and brands closer than ever to their consumers.
Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology.
This paper will guide you through the following key areas that are becoming increasingly powerful in accessing high quality insight.
- Virtual reality
- 360° streaming
- Video analytics
- In-the-moment online tools
But who can you trust with your data? In this paper we also identify some of the top companies taking advantage of key technology in qualitative research.