Mobile Research in 2016: An Update | With Guest Speaker Ray Poynter, Founder of NewMR
Research participants have spoken: They are demanding that research is mobile friendly. However, too few researchers are listening. There is a growing gap between what participants are demanding and what researchers are offering, just as there is a growing gap between what is possible and what researchers are doing.
On March 18, 2016, L&E hosted the webinar, Mobile Research in 2016: An Update, with guest speaker Ray Poynter, Founder of NewMR. The webinar provided a 2016 update of mobile market research and provided key actionable recommendations for what researchers should be doing. The webinar covered both quantitative and qualitative research.
To download the slides from the webinar, click here.
About Ray Poynter, Found of NewMR
Ray has spent the last thirty-five years at the intersection of innovation, technology, and market research. Ray is the Managing Director of The Future Place and is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, and editor of ESOMAR’s book Answers to Contemporary Market Research Questions. Ray is in popular demand as a conference speaker, workshop leader, writer and consultant, appearing regularly in Europe, North America, and Asia Pacific.