Join us for our 8th annual Future Trends of Market Research and Technology roundtable, our most anticipated discussion of the year. Industry experts will share their perspectives on the future of qualitative insights, exploring how technology, authenticity, and shifts in information access are shaping the way we connect with people and deliver meaningful understanding.
With AI adoption accelerating, the rise if synthetic respondents, and major changes in how people search for information, the conversation will cover the issues most important to researchers today. This session will provide guidance on where qualitative research is headed and how to prepare for what’s next.
During this webinar, we will discuss:
A clear perspective on the trends that will shape qualitative research in the year ahead
Practical examples of how AI can enhance insights work while keeping people at the center
Guidance on protecting data integrity and ensuring genuine respondent voices are heard
Charlie Rader is a Digital Insights Designer for P&G supporting the Baby and Family Care R&D organization. He’s a 30-year veteran in the consumer research space and consults with researchers to refine learning objectives, connecting them to best in class vendors and methodologies to get to critical questions answered on the consumer-product experience and drive action on project initiatives. His interests are in online qualitative tools, video analytics, high frequency mobile diaries, and behavior science in the CPG context.
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Barry Jennings has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher and later worked on international technology brand-related market research at Millward Brown IntelliQuest. He spent 18 years at Dell in research positions that covered almost every product the company produced. Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team delivered insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus included cloud computing, data platform, AI, development tools, and other enterprise solutions.
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With over 20 years of high visibility leadership roles in the Market Research industry Leonard ‚”Lenny” Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world.
As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, CSO of data-privacy platform Veriglif, Board Member at Savio RXC and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Chief Advisor for Insights and Development at GreenBook. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can.
He lives on a small farm in rural KY with his many children, Should- be-Sainted wife, 3 goofy dogs, 2 clinically insane cats and a rotating cast of chickens. It’s a never a dull moment in the Murphy household!
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Brett Watkins is CEO of L&E Research. At L&E we make connections to create conversations that help our clients make better decisions, allowing us to give back to our communities and grow our connections. With nine offices throughout the US and nationwide reach, L&E helps brands unlock powerful business insights. When not working, Brett’s passions are wine, music, physical fitness, and anything sports related, including his middling golf game.
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Kelli Hammock has almost 20 years of experience on the supplier side of qualitative
market research, with extensive expertise guiding every stage of the process to ensure
projects are designed and delivered with precision. She leads L&E’s marketing with a
focus on strategy and storytelling, shaping content, events, and communications that
strengthen the company’s voice and connect with its audiences. In her personal time,
Kelli enjoys simulation and resource management video gaming, overly intricate and
complicated board games, jigsaw puzzles, and spoiling her best doggo girl!
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