L&E research unveils new visual identity focused on putting people first

Raleigh, NC – September 9, 2024 – L&E Research, a leading provider dedicated to connecting companies with their customers, today announces the launch of its new visual identity. The fresh look reflects the company’s commitment to innovation and a people-centered approach. It is the first step in a brand evolution to build on several strategic developments which will be announced in the coming weeks.

Brett Watkins, CEO of L&E Research, highlighted the human element behind the rebranding, reflecting on the company’s dedication to fostering genuine connections:

“Our focus has always been on the people—both the participants in our studies and the clients we serve. This new logo embodies the warmth and approachability that we strive to bring to every interaction. It’s a visual reminder that, at L&E Research, we’re not just about data; we’re about the people behind the data.”

The new logo is set to appear across all L&E Research’s platforms, including its website, social media channels, and email communications, beginning September 9th. The soft-launch strategy ensures a seamless transition as the company prepares for its official rebrand unveiling.

About L&E Research

Founded in 1984, L&E Research specializes in connecting clients with the right participants for market research studies, providing trusted insights that drive better business decisions. Serving a diverse range of industries including healthcare, legal/jury research, consumer packaged goods (CPG), and sensory testing, L&E Research prides itself on its ability to facilitate meaningful conversations between companies and their customers. With state-of-the-art facilities located in Charlotte, Cincinnati, Columbus, Denver, New York, Orlando, Raleigh, and Tampa, L&E Research is committed to leading the field in market research innovation and client service.