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Zesty Recipes for the Perfect Qualitative Panel

DWG Admin on May 6, 2024

A step-by-step guide to your research project success

Welcome to the kitchen of L&E Research, where every project is a culinary adventure waiting to happen!

We’ve whipped up the ultimate recipe for qualitative research success, and it’s hotter than a fresh batch of cookies straight out of the oven. In this e-book, we’re not just giving you a recipe – we’re handing you the chef’s hat and guiding you through each step of the process.

So, what’s Inside?

  • Ingredients: From meticulous planning to tailoring recruitment strategies, we’ve got all the must-have ingredients to spice up your research game.
  • Methods: Step-by-step instructions on how to blend these ingredients into a mouthwatering masterpiece. We’re talking expert tips, tailored strategies, and everything in between!
  • Checklists: Never miss a step with our handy checklists to ensure your project stays on track and delivers the goods.

Say goodbye to bland research – it’s time to spice things up. Fill out this short form to view or download the full e-book now and start cooking up research project success!

Getting the Most Out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator

DWG Admin on December 7, 2021

Download eBook

L&E Research is pleased to announce the release of our newest eBook, Getting the Most out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator.

If you’re doing qualitative research, then you’re working with a moderator. As much as their skill and experience, the way you work with them – before, during and after your project – will determine your project’s success.

To bring the most useful insights to you, we talked with moderators across the country and gathered their input for this eBook. Their perspectives on how to most effectively work with them will ensure you get the most out of your research dollars.

To get your free copy of the eBook, click the button below.

Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

DWG Admin on December 7, 2021

We are pleased to announce the release of our latest eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

This eBook provides ideas and suggestions for ways you can expand your use of qualitative research by exploring the top business applications for qualitative methodologies, including:

  • Building Your Brand
  • Launching New Products
  • Improving Customer Satisfaction
  • Evaluating Product Usability
  • Developing Better Concepts
  • Leveraging Employee Insights

​To get your free copy of the eBook, click the button below.

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5 Ways That Focus Groups Meet Marketers’ Needs In A Digital World

DWG Admin on December 7, 2021

To download your free copy of our new eBook, 5 Ways that Focus Groups meet Marketers’ Needs in a Digital World, please enter the required information in the form. A message will be sent to the email address you provide with a link to your download.

With the Internet, social media, video and digital technology changing the way we communicate and conduct business with each other, we now expect things to happen faster, more creatively and more efficiently than ever. And with focus groups, they do.

In this insightful eBook, you’ll explore the five key benefits that make focus groups the preferred qualitative research methodology in the industry, even in today’s uber-connected world:

  • Collaborative Creativity
  • Customer Intimacy
  • Targeting
  • Speed
  • Flexibility

To get your free copy of the eBook, click the button below.

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Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

DWG Admin on December 7, 2021

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.”

-“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015

“Big Data” is the term used to describe how advancing trends in technology will change the way information is delivered to businesses. A lot more data now exists. In fact, industry pundits note that 90% of the data that exists today was created in the last two years. And, with the sheer volume of social media and mobile data streaming in daily, businesses expect to use Big Data to aggregate all of this data, extract information from it, and identify value to clients and consumers.

The potential value for brands using these data assets is huge, but the opportunity of Big Data is also its challenge. We are drowning in data. And tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, Big Data requires new ways of thinking about how to store and analyze information to extract insights, and turn those insights into actionable decisions.

The market research industry, especially qualitative research, has a key role to play in unlocking the value of Big Data, because when it comes to understanding consumers, market researchers are hard to beat. This is not about market researchers simply adding the ‘why’ to the ‘what’ of Big Data. There are much bigger roles for market researchers to play when it comes to Big Data.

Read more about the role market researches can play in in downloading our new eBook, Why Qual is Neccessary to Add Meaning to Big Data.

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