Insight Integrity Archives - Page 3 of 3

Stop Sabotaging Your Research! Why Respondent Quality Matters and How To Ensure Data Integrity

DWG Admin on June 28, 2022

Have you ever completed a research project only to find your data is plagued with fraudulent responses? Poor data can result in money wasted on pointless research, faulty research conclusions, and the worst case scenario: product or campaign failures!

Representatives from L&E Research, Procter & Gamble, and Zinklar will discuss challenges the research industry faces when sourcing recruitment and data collection from suppliers. Our panel of fraud-busting experts includes: Tia Maurer, who brings over 20 years of research experience with P&G; Efrain Riberio, with more than 25 years of industry experience and an emphasis on respondent fraud, including advising roles to multiple research providers and industry associations; and L&E Research’s Kelli Hammock, who has close to 20 years of experience in qualitative recruiting; discussion to be led by L&E Research’s CEO, Brett Watkins.

During this webinar, we will discuss:

Why the industry has experienced an uptick in fraudulent data over the past few years, and how this experience differs within both quantitative and qualitative respondent pools
Qualitative controls that your panel provider should implement to ensure data integrity
Why companies should be utilizing quant/qual hybrid methodologies to collect data
Steps the industry can take to mitigate the incidence of bots and fraudulent panelists

Research on Research – L&E’s Journey to Understanding Our Research Participants

DWG Admin on December 8, 2021

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment. We are so passionate that our Research Design Engineer conducted research with our own research participant panel to learn more about what motivates and excites our participants. So we ask you again, is great qualitative research recruiting important to you? If so, download this white paper and learn about the research we’ve done to help deliver better recruitment solutions to you. To continue reading, download the report, by clicking here (no form to fill out).

Is your qualitative research helpful or harmful?

DWG Admin on December 7, 2021

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate? With new research by Insight and Measurement’s David F. Harris and L&E’s Renee Wyckoff, and an in-depth interview with Procter & Gamble’s Tia Maurer, our paper proves that completing qual research without a specialized company poses a serious threat to data quality. Click here to get the scoop on our research and findings (no form to fill out!)

Research on Research | New White Paper

DWG Admin on November 19, 2019

White Paper Download

L&E’s journey to understanding our research participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.

We are so passionate that our Research Design Engineer conducted research with our own research participant panel to learn more about what motivates and excites our participants. So we ask you again, is great qualitative research recruiting important to you? If so, download Renee’s white paper and learn about the research we’ve done to help deliver better recruitment solutions to you.

To continue reading, download the report, by clicking here (no form to fill out).

Qual Research Deserves Better Than Quant Panels

DWG Admin on November 6, 2019

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Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you’d like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement’s David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

The motivation for this research stems from a trend in the industry of recruiting from quantitative panels for qualitative research in order to ostensibly save time and money. Interested in learning more about the findings of David’s research?

To continue reading, download the report, by clicking here (no form to fill out).

Is your qualitative research helpful or harmful? | New White Paper from L&E

DWG Admin on October 24, 2019

White Paper Download

Is your qualitative research helpful or harmful?

With new research by Insight and Measurement’s David F. Harris and L&E’s Renee Wyckoff, and an in-depth interview with Procter & Gamble’s Tia Maurer, our paper proves that completing qual research without a specialized company poses a serious threat to data quality.

To continue reading, download our latest white paper, by clicking here (no form to fill out).

Who Cares about Data Quality?

DWG Admin on June 26, 2019

Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?

We will welcome a group scientist from Procter and Gamble, an author and noted expert on creating better quantitative research through better survey instruments, and our own Research Design Engineer as our guest speakers in this discussion.

In this webinar you will learn about:

Practical tips you can utilize to improve both your qualitative & quantitative research. Our experts will give you “lessons learned” and fresh data from recent studies they’ve performed that will immediately improve your research.
The emotional drivers behind why consumers engage in research (hint, its more than just the money or survey points!) Our speakers will share how researchers can tap into that “something more” so they get better research (and…lower costs!).
The differences in data participants (panels) and why the right source of participants makes all the difference in your research outcomes.
Online data quality and how to identify good responses (vs. the host of bad actors that can negatively skew your results). What is going on with your survey that is impacting survey quality, and how can you stop it?