Focus Groups EBook Download
5 WAYS THAT FOCUS GROUPS MEET MARKETERS’ NEEDS IN A DIGITAL WORLD
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With the Internet, social media, video and digital technology changing the way we communicate and conduct business with each other, we now expect things to happen faster, more creatively and more efficiently than ever. And with focus groups, they do.
In this insightful eBook, you’ll explore the five key benefits that make focus groups the preferred qualitative research methodology in the industry, even in today’s uber-connected world:
- Collaborative Creativity
- Customer Intimacy