Intercept Research

Capture real behavior in real-world moments

Meet people where decisions happen: in store aisles, lobbies, events, and service environments. Our intercept programs combine real-time observation with short, respectful conversations to reveal what draws attention, what gets picked up, and why. We manage locations, staffing, compliance, and reporting so you get fast, reliable insights.

The benefits of L&E’s intercept research

Behavior, not recall

Observe choices as they happen, then ask a few focused questions while the experience is fresh. You get clearer signals on what people notice, ignore, and act on in real environments.

Retail and site compliance

We coordinate permissions, guidelines, and on-site communication so research runs smoothly without disrupting operations. Our teams work as courteous guests, aligned with venue requirements.

Prototype and asset control

We handle daily installs, audits, and secure storage for prototypes not intended for sale. Following your planogram, our team sets the shelf each day, monitors item movement, and restores the aisle to store standards at close.

Trained field teams on site

We staff experienced intercept teams with on-site leads and float coverage. Everyone is trained on approach, consent, documentation, and escalation so quality stays consistent across locations.

In-the-moment interviews

Add quick, moderated interviews nearby for deeper context. No long sessions, just concise conversations that capture reactions to packaging, messaging, or experiences on the spot.

Fast reporting for decisions

Receive structured daily summaries and end-of-study synthesis so you can make confident go, no-go, or iterate decisions in days, not months.

We would love to
hear from you.

877.344.1574

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