Decades of experience recruiting the right consumer participants for qualitative research, from mainstream audiences to the hardest-to-reach segments.
Consumer research lives or dies on who’s in the room. Finding a willing participant is easy. Finding the right one, someone who genuinely reflects your target, who shows up prepared, and who engages honestly, takes a different kind of rigor.
We recruit participants for the full range of consumer qualitative methodologies: focus groups, in-depth interviews, ethnographies, shop-alongs, in-home use tests, diary studies, and concept evaluation sessions. Our database includes more than one million active recruits across the United States, and every project starts with a transparent feasibility assessment grounded in what we can realistically deliver for your audience, your geography, and your incidence rate.
We've been connecting brands with consumers since 1984. Our industry-leading Net Promoter Scores reflect decades of qualitative recruitment expertise and the kind of client relationships that are measured in years, not projects
We tell you upfront what's achievable for your study, before recruitment begins. That transparency protects your timeline and keeps your project on track when it matters most.
Our recruitment technology and proprietary screening processes are built to identify genuinely qualified respondents, not just available ones. The difference shows in your data
With more than one million active recruits nationwide, we support studies ranging from broad general population research to low-incidence and hard-to-reach consumer segments.
Rigorous screening, consistent communication, and strong show rates are the baseline, not the exception. Our participants arrive prepared and engaged because we invest in the relationship from first contact.
High-quality recruitment for niche and mainstream audiences alike, with tailored solutions designed to meet your study objectives and your budget.
We recruit across all U.S. markets with genuine regional expertise, so demographic nuance doesn't get lost at scale. Multi-market studies get the same standards applied everywhere.
Your account team knows your project inside and out. From screener design through final recruit, you have a consistent point of contact who's invested in your success.
Complex, high-stakes, or unconventional study designs are where we do our best work. We adapt to your methodology, not the other way around.
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