Many research projects may benefit from seeing and interacting with consumer’s in-context; in a natural environment, where they would typically use products. This said, the Reality House is a residential home that can be used for consumer insight. Literally, any product that is used within or outside a home can be tested and researched in a real, yet controlled, environment.
Room settings vary and are fully adaptable and we are able to seat up to 12 respondents.
Not only does the Reality House provide the ideal environment for in-context research projects, but also on-site client viewing. An entire level of the Reality House is devoted for client viewing featuring a traditional viewing room with closed circuit video projected onto a 100” screen. The Client Level also boasts a full wet bar, pool table, darts, a pinball machine, full gym, and more. Don’t forget, you can always head to the back yard and watch your groups from the deck, pool, or hot tub!
The client level seats 20+ clients, inside or outside.
In addition to the indoor space of the Reality House by using the wireless camera technology, you can stage your groups in literally in any space on the property outside. Test out new automotive tools in our garage. Try out your latest basketball goals in the driveway. Play yard games with your respondents on the plush grass, or just sit back and relax by the pool with a glass of beer with your respondents. The in-context possibilities are endless!
Homewood Suites – Denver West
3 Minutes to the Reality House | 800.255.5466 | 303.716.5737
139 Union Blvd., Lakewood, CO 80228
Hampton Inn – West/Federal Center
3 Minutes to the Reality House - Free Shuttle Available | 800.426.7866 | 303.969.9900
137 Union Blvd., Lakewood, CO 80228
Sheraton Denver West
5 Minutes to the Reality House - Free Shuttle Available | 800.325.3535 | 303.987.2000
360 Union Blvd., Lakewood, CO 80228
3 Minutes to the Reality House - Free Shuttle Available | 800.228.9290 | 303.271.0776
14700 West 6th Ave., Frontage Road, Golden, CO 80401
Marriott Denver West
10 Minutes to the Reality House | 800.228.9290 | 303.277.1912
1717 Denver West Pkwy., Golden, CO 80401
Residence in by Marriot
7 Minutes to the Reality House | 866.539.8430 | 303.271-0909
14600 W 6th Ave Frontage Road, Golden, CO 80401
Extended Stay America
7 Minutes to the Reality House | 800.804.3724 | 303.275.0840
715 Kipling St., Lakewood, CO, 80215
The Oxford Hotel
10 - 12 Minutes from the Reality House | 303.628.5400 | Visit website
1600 17th Street, Denver, CO 80202
SpringHill Suites by Marriott
15 - 20 Minutes from the Reality House | 303.705.7300 | Visit website
1190 Auraria Parkway, Denver, CO 80204
10 - 12 Minutes from the Reality House | 303.572.9100 | Visit website
1672 Lawrence Street, Denver, CO 80202
The Curtis Hotel
10 - 12 Minutes from the Reality House | 303.571.0300 | Visit website
1405 Curtis Street, Denver, CO 80202
Ask an L&E team member about our special rates for our preferred hotels!