Publications

6 Steps To Perfect Qual - Step 6: Maintaining Client Relationships

White Paper

A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads?

The final white paper of our series explains the importance of building trusting relationships between your company and clients.

Download this white paper to discover:

  • The importance of maintaining client relationships and impact on business
  • How to build impactful marketing strategies using email and social media
  • How to create engaging thought-leadership content to demonstrate industry expertise

Click here to download the white paper (no form to fill out!)

More about the six steps to perfect qual series

It’s qualitative research that digs deep to uncover the truth in consumer behavior. If the goal of qual is to explore rather than confirm, then true qualitative insight comes from asking the right questions, with the right people, and successfully sharing the journey they take you on.

We know researchers walk a tightrope. Margins for error are narrow; even the smallest mistakes in a qualitative project can have huge impact on the client relationship and the project’s success.

Our series of six white papers is designed to support you every step along the way in your project – to provide a guide to the key elements that will drive success and how we at L&E can help you.

White Paper Series Downloads:

Step 1: Qualitative Research Design

Step 2: Qualitative Research Recruiting

Step 3: Fieldwork and Data Collection

Step 4: Qualitative Analysis

Step 5: Insight Communication

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