If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.
The motivation for this research stems from a trend in the industry of recruiting from quantitative panels for qualitative research in order to ostensibly save time and money. Interested in learning more about the findings of David's research?