Automation: Assessing the Impact on Qualitative Research
Automation is set to be a game changer for market research in 2017, a view supported by the recent GRIT report which listed it as one of the top factors likely to disrupt ‘business as usual’ in 2017. Most of the discussion about Automation has focused, so far, on its impact in quantitative areas, such as survey design, analysis, and big data. But Automation is also threatening to disrupt, challenge, and change the way many aspects of qual are conducted.
On February 17, 2017, L&E hosted a webinar, "Automation: Assessing the Impact on Qualitative Research", with guest speaker Ray Poynter, Founder of NewMR. In this webinar, Ray highlighted the key ways that automation will impact qualitative research and provided a list of tips and action points to help you stay ahead of the game in this year of change.
To download a PDF of the slides from Ray's presentation, click here.
About Ray Poynter
Ray has spent the last thirty-five years at the intersection of innovation, technology, and market research. Ray is the Managing Director of The Future Place and is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, and editor of ESOMAR’s book Answers to Contemporary Market Research Questions. Ray is in popular demand as a conference speaker, workshop leader, writer and consultant, appearing regularly in Europe, North America, and Asia Pacific.