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Webinar Recording | The What, When, Why & How of Unobtrusive Observation

Webinar Recording | The What, When, Why & How of Unobtrusive Observation

by leresearch | Aug 19, 2016 | Market Research

Ethnographic market research aims to understand the consumer in her natural environment. Typical ethnographic research requires a skilled interviewer to conduct the research onsite or in the respondent’s home, but a growing trend in market research is to employ a...
The Potential of Technology and Observational Research

The Potential of Technology and Observational Research

by leresearch | Jun 2, 2016 | Market Research

Can you observe the future?  What about the past?  Can you observe something you haven’t seen?  Watching a movie or reading a book can let our brain contemplate these issues – but not experience it.  So until recently, the answer has been mostly ‘no’.  Observation has...
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