by leresearch | Mar 23, 2018 | Focus Groups, Market Research, Qualitative Research
Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard? Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being...
by leresearch | Feb 5, 2018 | Market Research, Qualitative Research, Technology
With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the researcher (and the stakeholders) in the room with the participants. With video and online communities (which are often mobile and at...
