5th Annual Future Trends of Market Research and Technology

Tuesday, September 20, 2022 at 1:00 PM ET
Join us for our 5th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future trends of market research and the role of technology in qualitative (and quantitative) research. Always our most popular webinar of the year, we will consider the evolving market research industry, what changes are on the horizon, potential challenges and new technology solutions. So, what can we expect, and where do we go from here? Join us for this exciting webinar to find out! During this webinar, we will discuss:
  • The future of market research, and what’s on the horizon
  • The Covid-19 Pandemic’s effect on market research
  • Issues experienced with participant quality and fraud

Barry Jennings

Barry Jennings has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher and later worked on international technology brand-related market research at Millward Brown IntelliQuest. He spent 18 years at Dell in research positions that covered almost every product the company produced. Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions. Read more

Charlie Rader

Charlie Rader is a Digital Insights Designer for P&G supporting the BabyCare R&D organization. He’s a 27 year veteran in the consumer research space and consults with researchers to refine learning objectives, connecting them to best in class vendors and methodologies to get to critical questions answered on the consumer-product experience and drive action on project initiatives. His interests are in online qualitative tools, video analytics, high frequency mobile diaries, and behavior science in the CPG context. Read more

Leonard Murphy

Leonard “Lenny” Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats.Read more

Brett Watkins

Brett Watkins is CEO of L&E Research. L&E Research is the premier qualitative research solutions company that provides nationwide recruiting, advanced technology and industry-leading client service. With seven offices throughout the US and nationwide reach, L&E helps brands unlock powerful business insights. When not working, Brett’s passions are wine, physical fitness, taking his dog Riggo for walks, and anything sports related, including his middling golf game.Read more

Kelli Hammock

Kelli Hammock has almost 20 years of experience on the supplier side of qualitative market research, including recruitment, project and database management, and survey programming. Since joining L&E Research, she’s leveraged that experience to assist the team with screener development, research design, scoping out proposals, and providing consultation to assure projects with unique or complex methodologies are set up for success. When not providing research solutions to L&E Research’s clients, Kelli enjoys playing overly intricate and complicated board games, working jigsaw puzzles, and spoiling two ridiculously adorable dogs!Read more

Event Details

Guest Speakers: 
  • Barry Jennings, Cloud + Commercial Business Planning Insights, Microsoft
  • Charlie Rader, Digital Insights Designer, P&G
  • Leonard Murphy, Executive Editor & Producer/Partner, GreenBook/Gen2 Advisors
  • Brett Watkins, CEO, L&E Research
  • Kelli Hammock, Senior Client Solutions Manager, L&E Research

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