L&E Six Part Webinar Series

6 Steps to Perfect Qual – Step 6: Maintaining Client Relationships

November 14, 2018

    Maintaining client relationships and nurturing leads may seem time consuming, but for consultants and corporate researchers it’s a vital resource in building trust between your company and clients (both new and old). This is especially important when you’ve finished a project with a client; it’s your chance to remind them that your service is valuable enough to use again and again.

    We will discuss best practices for effective marketing strategies to ultimately build your relationship with clients. In this webinar you’ll learn how to:

    • Create meaningful client relationships to encourage repeat business
    • Create engaging thought-leadership content to demonstrate industry expertise

          Sherry Behnke

          Sherry is a consumer insights manager supporting Kimberly-Clark’s Family Care business. With over 33 years in a variety of roles, including R&E, business process, project management, and now consumer insights, Sherry has had many interactions with business clients worldwide. She has designed and executed 400+ performance based studies for the R&E community across multiple businesses. She is the vendor relations partner for the Performance & Perception team within the Product & Consumer Sciences group.
          Sherry holds a Bachelor of Science degree in Quality and Productivity Management and a certification in Principles of Marketing Research from the University of Georgia.
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          Megan Nerz

          Megan is a co-founder of MLN Research, which opened its qualitative doors in 1987. She started her career as the Director of Children’s Research at the Gene Reilly Group in 1979, but her involvement with kids and research goes back to the 1978 Federal Trade Commission hearings on the effects of TV Advertising on Children. She has an academic background in marketing and communications research and child development and extensive experience in working with kids and teens and in all types of qualitative research settings. Megan has authored and co-authored papers published in leading journals, and delivered speeches to numerous associations. She holds a Bachelor of Science degree in Sociology with a concentration in child psychology; and a Master of Arts degree in Applied Communications Research from the University of Hartford.Read more

          Merrill Dubrow

          Merrill is the President/CEO of M/A/R/C Research. With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its sixth decade. He and his team form actionable research strategies and solutions by combining an intimate understanding of clients’ business objectives with the design strength and marketing expertise required to drive business growth. Merrill has served on the MRA Board of Directors for six years and is past National Treasurer. He currently serves on the advisory boards for the Michigan State and Hofstra University, was a past president of the AMA Boston Chapter and co-chaired two AMA Leadership Summits. In addition, he is a much sought after speaker for industry conferences and university lectures and has won a number of national awards, including Marketing Research Association’s Distinguished Service Award, the Meritorious Service to Marketing Research Award and the Honorary Lifetime Membership Award for outstanding service to MRA and the marketing research profession.Read more

          Event Details

          Guest Speakers: 

            • Sherry Behnke, Consumer Insights Manager, Kimberly-Clark
            • Megan Nerz, Market Research Consultant/Owner of MLN Research
            • Merrill Dubrow, President/CEO, M/A/R/C Research

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