L&E Six Part Webinar Series
6 Steps to Perfect Qual – Steps 4 & 5: Qualitative Analytics and Insight Communications
June 6, 2018
Putting together qualitative analysis and communicating qualitative insight can seem a daunting process, so we wanted to offer you the latest techniques and best practices for telling strong stories and engaging clients with impactful deliverables.
Our third webinar in our “Six Steps to Perfect Qual” webinar series will guide you through the best methods to ask questions and get actionable next steps to lead your clients to true insight. We will discuss the impact of powerful communications through a combination of the latest technology and practical tips for storytelling and creating actionable deliverables.
In this webinar you’ll learn how to:
- Build impactful communications through storytelling (with practical advice on finding the golden thread in the information)
- Different ways of communicating insight using technology
Joan M. Lewis
Walt believes advertising is a team sport, and the teams he’s been lucky to work with at McKinney have helped earn a bunch of Effies and top creative awards for clients in a variety of categories, including paint retail, PCs, home appliances, and social issues.
Before advertising, Walt was a Capitol Hill reporter at Congressional Quarterly during Clinton’s second term. There he gained an understanding of how to use both qualitative research (mostly in the form of interviews he conducted) and quantitative research (primarily in the form of budgetary analysis others conducted) to tell stories. But while his time on the Capitol Hill beat found him using a very strict approach to research to look back at what had happened, advertising allows him to look ahead to what can happen, utilizing a more open-minded approach to research.Read more
- Joan M. Lewis, Former P&G Insights Director & Independent Advisor and Consultant
- Shaun Stripling, SVP, Chief Strategy Officer and Global Director of Frank About Women at Mullen
- Walt Barron, Chief Strategy Officer, McKinney