6 Steps to Perfect Qual
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Step 1: Qualitative research design
With an optimized research design, a small consultancy can really punch above its weight.
This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey.
This paper will guide you through qualitative research design best practices to guarantee actionable insight for your client’s needs.
- How to define the client problem and structure the “big question”
- The right methodology for the right solution
- How to create moderator guidelines and define sample sizes
- Choosing a facility location
- Technology that is changing the nature of qualitative research
- The expertise behind Research Design Engineers
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