6 Steps to Perfect Qual Series: Step 4 – Qualitative Analysis | New White Paper from L&E

Focus Groups, Insight Communication, Market Research, Qualitative Research


6 Steps to Perfect Qual

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Step 4: Qualitative Analysis

To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem.

This next L&E trust guide sets the scene for the current scale of qualitative data, and offers research consultants a way to grasp the large amount of information by using the latest thinking and technology.

This paper will guide research consultants through the process of qualitative analysis to capitalize on scale, reach, cost, depth and speed. In this paper you will find:

  • Practical tips in categorizing and structuring data
  • The technology used to speed up the analysis stage
  • Support from L&E and technology partners

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