Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. David provided detailed examples of how to improve your screeners to get better respondents for your qualitative research.
To download a PDF copy of David’s presentation from the webinar, click here.
About David F. Harris
David F. Harris conducts qualitative and quantitative research for companies in a variety of industries. As founder of Insight & Measurement, he also conducts training and consulting on questionnaire design and screener development. He is author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. He received his B.A. from Reed College, in Portland, Oregon, and his M.A. in Quantitative Psychology from the L. L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill.