BLOG Archives - Page 15 of 15

Saving Money on Focus Groups

DWG Admin on November 1, 2014

Some marketers seem to think that the best reasons for conducting focus groups is that they are fast and cheap. So, is it any wonder that they have sticker shock when they learn how much their project will cost and how long it will take to do it right? Those types of misconceptions can lead to marketers not conducting marketing research at all, which ironically, can have a much bigger cost in terms of poor decisions or lost opportunities. Whether these perceptions are correct or not, marketing researchers still have to address them and find ways to save money when conducting focus groups.

In the next piece in our Getting the Most Out of Qualitative Research series, 10 Tips for Saving Money on Focus Groups, we’ll explore 10 proven ways to help you better manage your focus group budget while ensuring that you still uncover the insights you need from your research.

To download and read the full article, CLICK HERE.

Building a Great Partnership with your Moderator

DWG Admin on October 24, 2014

If you’re doing qualitative research, then you’re working with a moderator. As much as their skill and experience, the way you work with them – before, during and after your project – will determine your project’s success.

Our new eBook, Getting the Most Out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator, explores how to most effectively work with your moderator or QRC and ensure you get the most out of your research dollars. To bring the most useful insights to you, we talked with moderators across the country to gather their input for this eBook.

To download your copy of the eBook, Click Here.

5 Things You Need to Know About Hotel Security

DWG Admin on July 20, 2014

Are you safe when you travel? CBS News Travel Reporter, Peter S. Greenberg, shares 5 things every traveler needs to know before checking into a hotel.

1. In-Room Safes Are Not As Safe As You Think.
Per Peter, under Innkeeper Laws in every state of the United States, hotels are not liable for anything that is lost in them… including items kept in your room safe.

2. Don’t Leave Your Receipts in the Trash Cans.
Hacking cases and credit card fraud are often the result of easy access to credit card receipts left in hotel trash cans. Peter warns not to use a debit card since hotels block these charges. Per Peter, “Your entire balance is not available to you until 5 days later.”

3. Be Alert at Check-In.
Often, front desk clerks say your room number out loud when checking you in, and anyone nearby can hear what room you are staying in. This can result in what is known as a “Push-in Robbery” where someone cleverly follows you to your room and just as you place the key card in the door and open it, they push you inside. If you are checking in late, ask for a uniformed staff member to escort you to your room.

4. Key Card Urban Myth.
Rumors of the black magnetic strips on hotel key cards containing all your information are NOT true according to Peter. The only information stored on the card is a couple letters of your last name.

5. Stay Grounded.
Peter warns not to stay above the 8th floor in a US hotel (or above the 4th floor in any hotel around the world). Peter explains “not a single fire department can effectively fight a fire above the 8th floor.”

View a video of this report