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L&E Research Celebrates 30th Anniversary

DWG Admin on November 20, 2014

November 20, 2014

L&E Research, a Raleigh, NC-based business founded in 1984, is celebrating its 30th anniversary this year.  Started by Lynne and Ed Eggers in 1984 as a two-person, home-based business, L&E has grown to become one of the largest fieldwork firms in the U.S., operating eight focus group facilities in seven cities.The Eggers’s early success in Raleigh was, as Lynne Eggers was fond of saying, “built on the three simple bedrock principles of great recruiting, great recruiting and great recruiting.”After 20 successful years, the Eggers stepped down in 2004 when Brett Watkins, formerly with Management Research and Planning Corp., took over as President. In the years since, L&E has exploded, opening new focus group facilities in Tampa in 2010; Charlotte and St. Louis in 2013; and Cincinnati, Baltimore and Columbus (OH) in 2014. This growth resulted in L&E Research being named to the 2014 Inc. 5000 list.

According to Watkins, “Our success is largely because two things: the foundation of a client-focused culture created by Lynne and Ed from day one… and by our on-going commitment to recruit, hire and train the best staff in the research industry.”

About L&E Research

L&E Research provides focus group facilities and services in mid-major markets in the Southeast and Midwest, offering a diverse alternative to the over-researched major markets. L&E Research connects clients with customers, consumers, medical professionals, patients, business professionals, and more – for virtually any market research project. They make efficient and accurate connections through the ongoing development of L&E’s software and technology solutions.

Saving Money on Focus Groups

DWG Admin on November 1, 2014

Some marketers seem to think that the best reasons for conducting focus groups is that they are fast and cheap. So, is it any wonder that they have sticker shock when they learn how much their project will cost and how long it will take to do it right? Those types of misconceptions can lead to marketers not conducting marketing research at all, which ironically, can have a much bigger cost in terms of poor decisions or lost opportunities. Whether these perceptions are correct or not, marketing researchers still have to address them and find ways to save money when conducting focus groups.

In the next piece in our Getting the Most Out of Qualitative Research series, 10 Tips for Saving Money on Focus Groups, we’ll explore 10 proven ways to help you better manage your focus group budget while ensuring that you still uncover the insights you need from your research.

To download and read the full article, CLICK HERE.

Building a Great Partnership with your Moderator

DWG Admin on October 24, 2014

If you’re doing qualitative research, then you’re working with a moderator. As much as their skill and experience, the way you work with them – before, during and after your project – will determine your project’s success.

Our new eBook, Getting the Most Out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator, explores how to most effectively work with your moderator or QRC and ensure you get the most out of your research dollars. To bring the most useful insights to you, we talked with moderators across the country to gather their input for this eBook.

To download your copy of the eBook, Click Here.

L&E Research Increases Secondary Market Stronghold

DWG Admin on August 14, 2014

August 14, 2014

L&E Research is proud to announce AIM Research’s Baltimore, MD and Columbus, OH branches are now part of the strategically growing L&E family.With these latest additions, L&E Research offers market research services in seven cities to broadly cover the eastern half of the United States, including the mid-Atlantic, Midwest, Southeast and Florida markets.“We have been working with AIM Research in Columbus and Baltimore for quite some time to add these offices to our team,” said Brett Watkins, President. “Columbus excites us as a rapidly growing market with its university and state capital presence. Baltimore is a tremendous city with great access for traveling clients and a wonderfully diverse market boasting incredible medical offerings. The teams in Columbus and Baltimore have great client feedback; we’re looking forward to investing in these cities and making them even stronger options for our clients – just as we have done in Raleigh, Tampa, Charlotte, St. Louis and Cincinnati.”

By design, this expansion increases L&E Research’s stronghold in secondary markets. Watkins explains, “Secondary markets are so under-served, yet offer such tremendous potential.  Last quarter, 40% of our recruits were new to market research – that’s two in five people who had never participated in research before. L&E’s engagement in these exciting under-served cities is the reason; cities like Columbus, Charlotte and Raleigh are seeing rapid economic growth. Tampa, Cincinnati, St. Louis and Baltimore are experiencing rebirths as a result of the investments made to revitalize their communities. Yet, these locations see less research because companies frequent the same three to four cities in neighboring regions. We’re investing in making connections with these communities, and engaging clients by demonstrating how it can be improved. The result is better research – and our clients cannot help but take notice.

For more information about L&E’s newest locations and services, contact:

Charlene Randall

p: 919-256-9604

e: crandall@leresearch.com

5 Things You Need to Know About Hotel Security

DWG Admin on July 20, 2014

Are you safe when you travel? CBS News Travel Reporter, Peter S. Greenberg, shares 5 things every traveler needs to know before checking into a hotel.

1. In-Room Safes Are Not As Safe As You Think.
Per Peter, under Innkeeper Laws in every state of the United States, hotels are not liable for anything that is lost in them… including items kept in your room safe.

2. Don’t Leave Your Receipts in the Trash Cans.
Hacking cases and credit card fraud are often the result of easy access to credit card receipts left in hotel trash cans. Peter warns not to use a debit card since hotels block these charges. Per Peter, “Your entire balance is not available to you until 5 days later.”

3. Be Alert at Check-In.
Often, front desk clerks say your room number out loud when checking you in, and anyone nearby can hear what room you are staying in. This can result in what is known as a “Push-in Robbery” where someone cleverly follows you to your room and just as you place the key card in the door and open it, they push you inside. If you are checking in late, ask for a uniformed staff member to escort you to your room.

4. Key Card Urban Myth.
Rumors of the black magnetic strips on hotel key cards containing all your information are NOT true according to Peter. The only information stored on the card is a couple letters of your last name.

5. Stay Grounded.
Peter warns not to stay above the 8th floor in a US hotel (or above the 4th floor in any hotel around the world). Peter explains “not a single fire department can effectively fight a fire above the 8th floor.”

View a video of this report

L&E Research Now Provides Market Research Services in Cincinnati, Ohio

DWG Admin on July 20, 2014

July 20, 2014

L&E Research announced on June 1st, 2014 that they are expanding their market research offerings by adding the former QFact Research facility in Cincinnati, Ohio to their growing list of secondary market options.  L&E Research has been providing market research services in the Southeastern part of the country for 30 years.This Midwest market will provide L&E Research clients and partners a new alternative market with a diverse community. The Cincinnati facility offers a unique space, with a large ideation room to accompany the four traditional focus group facility suites they offer. L&E Research, President Brett Watkins comments, “we are confident that our clients are going to be excited about us adding the QFact facility to our offerings, and expanding our connections into the Ohio and Midwest market. This will also expand our national reach to nearly 400,000 consumers.”Cincinnati is a progressive 15-county region at the intersection of Ohio, Kentucky and Indiana – and an all-together surprising region that is a global business center with 10 Fortune 500 companies, more per capita than New York, L.A. and Chicago, and more than 400 foreign-owned firms with great accessibility to customers and suppliers across the world. A recent $2.6 billion redevelopment of the downtown area gave the city a giant economic boost by attracting businesses and residents back to the city’s urban core.

Watkins adds, “Cincinnati, Ohio marks L&E Research’s 3rd expansion in less than a year, following Charlotte, North Carolina and St. Louis, Missouri. We anticipate additional expansion in the near future. We believe qualitative research is very much alive and kicking, and secondary markets provide a fresh perspective that our clients are seeking. We continue to make connections in our communities, delivering fresh recruits of engaged consumers through our advanced technologies. We have an incredible team that builds solid relationships, which is a model we strongly believe in, and in which we will continue to invest.”

L&E Research is independently owned and operated by Brett Watkins, President, founded in 1984. The Headquarters location is 5505 Creedmoor Road, Raleigh, NC 27612. L&E Research is Impulse Survey Top Rated with additional facilities in Charlotte, NC, Cincinnati, OH, St. Louis, MO, and Tampa, FL. L&E Research provides companies with the tools, resources, and people, to improve and develop new products and services.

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