The market research industry is evolving — exciting changes are on the horizon, including innovative technology solutions. Simultaneously, challenges exist, such as the ongoing impact of Covid-19 on in-person research. So, what can we expect, and where do we go from here?
Join us for our 4th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, GreenBook, Microsoft, & P&G. This conversation will delve into the future trends of market research and the role of technology in qualitative (and quantitative) research.
Here’s some of what you’ll learn during this engaging, insightful conversation:
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- Examples of brands that are excelling in the industry and how they got there
- A look at innovative technologies on the horizon
- What the post-pandemic “new normal” looks like for market research
- Future trends in market research
- The essential role of technology in qualitative and quantitative research
Charlie Rader
Charlie is a Digital Insights Designer for P&G supporting the FemCare business. As a 23 year veteran researcher… in the consumer research space, he consults with research teams to clarify their research objectives, determining best methodologies, liaising with suppliers to execute with excellence, and helping to drive decisions with the data. He also helps lead the 300+ members of the Digital /Virtual/ Social Special Interest Team, and specializes in online qualitative tools, video analysis, mobile based tools, and behavioral research. Read more
Barry Jennings
Barry has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher… and later worked on international technology brand-related market research at Millward Brown IntelliQuest. He spent 18 years at Dell in research positions that covered almost every product the company produced. Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions. Read more
Brett Watkins
Under Brett’s leadership, L&E has received numerous awards and recognition for its success, including being ranked #752 on the 2014 Inc. 5000 list. Brett has also been recognized in his home city of Raleigh, receiving the prestigious 40 under 40 award from Triangle Business Journal, as well as being named a top 50 entrepreneur by Business Leader Magazine. His passions at home include his wife Belinda; his two “kids”, dogs Maggie and Riggo; his love of wine; and his obsession with anything sports related, including his middling golf game. Read more
Lenny Murphy
Kelli Hammock
Kelli Hammock has been working in market research since 2005, primarily on the operational side in a …variety of service areas, and more recently, in proposal writing, screener development, research design, and project consultation. She joined L&E Research in 2019 and absolutely loves the organization and the core values it holds. Read more
Event Details
Guest Speakers:
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- Charlie Rader, Digital Insights Designer, P&G
- Barry Jennings, Cloud + Commercial Business Planning Insights, Microsoft
- Leonard Murphy, Executive Editor & Producer/Partner, GreenBook/Gen2 Advisors
- Brett Watkins, President & CEO, L&E Research
- Kelli Hammock, Senior Client Solutions Manager, L&E Research