4th Annual Future Trends of Market Research and Technology

Charlie is a Digital Insights Designer for P&G supporting the FemCare business. As a 23 year veteran researcher in the consumer research space, he consults with research teams to clarify their research objectives, determining best methodologies, liaising with suppliers to execute with excellence, and helping to drive decisions with the data. He also helps lead the 300+ members of the Digital /Virtual/ Social Special Interest Team, and specializes in online qualitative tools, video analysis, mobile based tools, and behavioral research. 

Barry has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher and later worked on international technology brand-related market research at Millward Brown IntelliQuest.  He spent 18 years at Dell in research positions that covered almost every product the company produced.  Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions. 

Brett Watkins is the President and CEO of L&E Research, a rapidly expanding qualitative market research firm with offices in Raleigh, Charlotte, Tampa, Cincinnati, Columbus, Denver, Austin, and New York City. L&E provides focus group facilities, recruiting, and other services in these markets and nationwide. Under Brett’s leadership, L&E has received numerous awards and recognition for its success, including being ranked #752 on the 2014 Inc. 5000 list. Brett has also been recognized in his home city of Raleigh, receiving the prestigious 40 under 40 award from Triangle Business Journal, as well as being named a top 50 entrepreneur by Business Leader Magazine. His passions at home include his wife Belinda; his two “kids”, dogs Maggie and Riggo; his love of wine; and his obsession with anything sports related, including his middling golf game.

Leonard ‚”Lenny” Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats.

Kelli Hammock has been working in market research since 2005, primarily on the operational side in a variety of service areas, and more recently, in proposal writing, screener development, research design, and project consultation. She joined L&E Research in 2019 and absolutely loves the organization and the core values it holds.