L&E Webinar Series

Future Trends of Market Research and Technology (2021)

October 19, 2021

    The market research industry is evolving — exciting changes are on the horizon, including innovative technology solutions. Simultaneously, challenges exist, such as the ongoing impact of Covid-19 on in-person research. So, what can we expect, and where do we go from here?
    Join us for our 4th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, GreenBook, Microsoft, & P&G. This conversation will delve into the future trends of market research and the role of technology in qualitative (and quantitative) research.

    Here’s some of what you’ll learn during this engaging, insightful conversation:

      • Examples of brands that are excelling in the industry and how they got there
      • A look at innovative technologies on the horizon
      • What the post-pandemic “new normal” looks like for market research
      • Future trends in market research
      • The essential role of technology in qualitative and quantitative research

      Charlie Rader

      Charlie is a Digital Insights Designer for P&G supporting the FemCare business. As a 23 year veteran researcher in the consumer research space, he consults with research teams to clarify their research objectives, determining best methodologies, liaising with suppliers to execute with excellence, and helping to drive decisions with the data. He also helps lead the 300+ members of the Digital /Virtual/ Social Special Interest Team, and specializes in online qualitative tools, video analysis, mobile based tools, and behavioral research. Read more

      Barry Jennings

      Barry has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher and later worked on international technology brand-related market research at Millward Brown IntelliQuest.  He spent 18 years at Dell in research positions that covered almost every product the company produced.  Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions. Read more

      Brett Watkins

      Brett Watkins is the President and CEO of L&E Research, a rapidly expanding qualitative market research firm with offices in Raleigh, Charlotte, Tampa, Cincinnati, Columbus, Denver, Austin, and New York City. L&E provides focus group facilities, recruiting, and other services in these markets and nationwide.
      Under Brett’s leadership, L&E has received numerous awards and recognition for its success, including being ranked #752 on the 2014 Inc. 5000 list. Brett has also been recognized in his home city of Raleigh, receiving the prestigious 40 under 40 award from Triangle Business Journal, as well as being named a top 50 entrepreneur by Business Leader Magazine. His passions at home include his wife Belinda; his two “kids”, dogs Maggie and Riggo; his love of wine; and his obsession with anything sports related, including his middling golf game.
      Read more

      Lenny Murphy

      Leonard ‚”Lenny” Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry.Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats. Read more

      Kelli Hammock

      Kelli Hammock has been working in market research since 2005, primarily on the operational side in a variety of service areas, and more recently, in proposal writing, screener development, research design, and project consultation. She joined L&E Research in 2019 and absolutely loves the organization and the core values it holds. Read more

      Event Details

      Guest Speakers: 

        • Charlie Rader, Digital Insights Designer, P&G
        • Barry Jennings, Cloud + Commercial Business Planning Insights, Microsoft
        • Leonard Murphy, Executive Editor & Producer/Partner, GreenBook/Gen2 Advisors
        • Brett Watkins, President & CEO, L&E Research
        • Kelli Hammock, Senior Client Solutions Manager, L&E Research

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