L&E Webinar Series
September 23, 2020
Join us for our most popular webinar of the year at your own convenience (via on-demand) as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We’ve added to our panel of guest speakers this year and will have Barry Jennings from Microsoft and Sarah Snudden from AYTM to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook will be part of our lively discussion as well.
Barry has more than three decades of experience in market research. He started in research while still in college… as a telephone survey researcher and later worked on international technology brand-related market research at Millward Brown IntelliQuest. He spent 18 years at Dell in research positions that covered almost every product the company produced. Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions. Read more
- Barry Jennings, Director, Cloud and Commercial Business Planning Insights for Microsoft Customer and Market Research
- Charlie Rader, Digital Insights Designer at Procter & Gamble
- Sarah Snudden, VP of Digital Transformation at AYTM
- Lenny Murphy, Executive Editor & Producer at GreenBook