Today, we’re very happy to share our new visual identity.
There have been some exciting changes here at L&E over the past year and we felt it was time for a new look to reflect our new strategic focus. While we’ve always been focused on connecting companies and brands with the people they serve, we felt we needed to recognize that more, while incorporating new innovations and future-proofing our company for years to come. Plus, we’re putting more emphasis on our different specialist teams – Health, Consumer, Product Insights, and Legal – focusing on our expertise in these areas.
Our fresh identity is the first step in a brand evolution which builds on several strategic developments which will be announced in the coming months.
For our launch video, we asked our people why they are your people. Listen to what they said here:
As our CEO Brett Watkins says: “Our focus has always been on the people — both the participants in our studies and the clients we serve. This new logo embodies the warmth and approachability that we strive to bring to every interaction. It’s a visual reminder that, at L&E Research, we’re not just about data; we’re about the people behind the data.”
Our new logo is live across all L&E Research’s platforms, including our website, social media channels, and email communications.