The Latest in Qualitative Research Technology – Part 2

Focus Groups, Market Research, Qualitative Research, Technology

New Tools for Better Insights

In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. 

Yogi uses AI to aggregate, organize, and analyze data, which adds structure and meaning to reviews and ratings. Yogi power comes from combining consumer sentiment with topics of conversation to make it easy to identify likes, dislikes, competitors and challenges.

Live Conversations with 1,000 Participants

One of our newest partners, Remesh, allows customers to have a live conversation with audiences at a much larger scale, using AI to analyze and organize responses in real-time. In a live Remesh conversation, it’s possible to collect responses from up to 1,000 panelists in a single session.  

The client develops the discussion guide for their exploratory qualitative research while L&E Research recruits the target audience to participate. The discussion guide can be customized using open-ended questions, polls, and even images or videos. The moderator selects pre-loaded questions from the discussion guide or can modify or write new questions in real time as the audience responses stream in, making the discussion fully customizable based on the responses received.

Quality Recruiting is Still Key

L&E Research taps into our panel of over one million US members to find the appropriate targets so customers can get the answers they need, and stakeholders are equipped to make decisions to solve their brand challenges.

Once the target audience has been secured, and the discussion guide has been developed, the Remesh session can be conducted. This is a fantastic way to brainstorm a topic without panelists influencing others opinions, so that a large variety of fresh perspectives are brought to the proverbial table for the client to review. 

On the other hand, if idea sharing within the session is desired to stimulate ideas, that can be achieved – it’s all fully customizable! As new ideas are presented, and feedback is provided, the moderator can make alterations to the discussion and add or remove questions if changes are warranted. Remesh can collect quantitative and qualitative responses within a single session, cutting down on time and expenses when both need to be achieved. Due to its scalability, it can reduce moderation time as one session can collect responses from up to 1,000 panelists.

If further in-depth discussions are necessary to complete the qualitative analysis, individual or small group sessions can be facilitated through L&E Research’s Virtual Facility via a video conferencing platform. Finishing the research with a smaller scale discussion offers researchers the opportunity to answer any pending questions or tie up loose ends they may have.  

Multiple Tech Solutions, One Vendor

This hypothetical, multi-phased approach to both identifying and solving a research problem using just three vendors could streamline and simplify a company’s process and save researcher time.  As Yogi and Remesh are both partners of L&E Research, this could all be done on one invoice though L&E, saving the finance and procurement departments time and resources as well.