Publications

6 Steps To Perfect Qual - Step 5: Insight Communication

White Paper

Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished?

This penultimate white paper of our series explains the importance of telling stories with your research, using a golden thread and impactful deliverables to make sure your message is engaging and easy to follow. Most importantly, the white paper includes practical tips to get the most out of tools such as PowerPoint, video and word clouds.

Learn how to:

  • Build impactful communications through storytelling (with practical advice on finding the golden thread in the information)
  • Different ways of communicating insight using technology
  • How to get the most out of deliverables such as PowerPoint

​      Click here to download the white paper (no form to fill out!)

More about the six steps to perfect qual series

It’s qualitative research that digs deep to uncover the truth in consumer behavior. If the goal of qual is to explore rather than confirm, then true qualitative insight comes from asking the right questions, with the right people, and successfully sharing the journey they take you on.

We know researchers walk a tightrope. Margins for error are narrow; even the smallest mistakes in a qualitative project can have huge impact on the client relationship and the project’s success.

Our series of six white papers is designed to support you every step along the way in your project – to provide a guide to the key elements that will drive success and how we at L&E can help you.

White Paper Series Downloads:

Step 1: Qualitative Research Design

Step 2: Qualitative Research Recruiting

Step 3: Fieldwork and Data Collection

Step 4: Qualitative Analysis

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