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Call them Generation Z, iGen, or Digital Natives, today’s kids are the first generation born into the Internet-connected world. How they use technology to interact with brands, and how marketers use technology to reach them, makes them different from any previous generation. And yet, there are timeless truths associated with how kids develop, what they need, and how they learn, think and behave. On May 15, 2015, Megan Nerz and Rebecca Presler of MLN Research will lead a workshop on marketing to kids at L&E Research’s Raleigh facility.
We'll be on trains, planes and automobiles when L&E hits the conference circuit this spring. We hope to see you!