At L&E Research, we continuously listen to the needs of our clients and evolve our offerings to meet the ever-changing demands of consumer research. In line with our commitment to delivering innovative, participant-first research environments, we are thrilled to announce the opening of our Cincinnati Sensory Center – a newly built and highly adaptable space located in the lower level of our Cincinnati focus group facility.
Designed for Sensory Precision and Flexibility
From formulation testing to product experience studies, sensory research often demands specialized environments. Our new center was developed with precision in mind, built to support the unique requirements of both qualitative and quantitative sensory studies. Whether you’re testing fragrances, evaluating pet care routines, or simulating retail shopping behavior, our space was designed for one purpose: to be the right environment for you.
Here’s a look at what’s inside:
🔹Personal Care Testing Stations
Featuring integrated sinks and privacy mirrors at each station, this area allows for intimate, hands-on testing of personal care products. Researchers can observe usage behaviors in real-time, all within a layout designed to support participant comfort and visibility.
🔹Hydro Safe Research Hub (Pet + Surface + Grooming Studies)
This versatile wet-testing zone – our Hydro Safe Research Hub – was designed with adaptability at its core. Originally built to accommodate pet care studies, it features integrated water access, multiple hard surface types, and durable flooring for easy sanitation. Today, it’s used for far more: from evaluating cleaning products in action to conducting grooming studies such as shaving or handwashing protocols. Whether your research involves fur, foam, or function, this hub supports real-world usage in a controlled, observable environment.
🔹 Placement & Packout Research Space
Understand how consumers interact with your product packaging before it hits the shelves. With ample room for packout and placement testing, this area empowers researchers to explore how packaging design, messaging, and usage context influence buying behavior.
🔹 Retail Simulation with Store ShelvingPlacement & Packout Research Space
Get insights on real purchase intent through in-situation research. Our modular shelving system lets you replicate store shelves and aisle layouts for a realistic shopper experience, enhancing studies in category navigation, eye tracking, and merchandising.
🔹 Open Customization Zones
Not every study fits into a box – and we don’t expect yours to. Several areas within the Sensory Center are left intentionally unstructured, giving you the freedom to tailor the environment to the unique needs of your brand or study design.
Built for Researchers. Ready for What’s Next.
Cincinnati has long been a key market for research innovation, and this new Sensory Center is a reflection of that legacy. By building a space that can flex to the needs of today’s most forward-thinking researchers, we’re empowering our clients to conduct better studies with the right participants, in the right environment.
Whether you’re exploring product development, behavioral research, or anything in between, the L&E Sensory Center is ready for you.
Let’s make sensory research more insightful—together.
At L&E Research, we believe that participant engagement isn’t just a courtesy: it’s a critical driver of research quality. In...
Recharged and Reconnected: L&E’s 2025 Management Retreat If you ever needed proof that “The People for You” starts with the...
CIRQ, an accredited International Standards Organization (ISO) audit and certification body and subsidiary of the Insights Association, has announced that...
At L&E Research, our mission has always extended beyond connecting researchers with the right people: we are committed to making...
On May 3rd, members of our L&E Health team gathered in Cary, North Carolina, to take part in the Relay...
Welcome back to the final blog of our Challenging the Status Qual series, where we delve into L&E’s journey to...
