Inspiring Environments Archives

L&E Research Opens New Chicago Facility for Medical Simulations

DWG Admin on October 8, 2024

Chicago, IL – Tuesday, October 7 – L&E Research, a leading provider dedicated to connecting companies with their customers, announces the opening of its new facility in the heart of Chicago, Illinois. Located on the prestigious Magnificent Mile, this state-of-the-art facility spans over 10,000 square feet and is designed to foster innovative research with a specialized focus on medical simulations.

The new facility boasts five meticulously designed rooms, each equipped to handle a variety of research needs with cutting-edge technology and flexible configurations. A highlight of the new location is the advanced medical simulation lab, which offers unique opportunities for healthcare research, product testing, and user experience studies.

Strategically positioned in downtown Chicago, the facility is just blocks away from major landmarks such as the Hancock Building and Navy Pier, and is conveniently accessible by multiple public transportation options. Parking will be readily available in a nearby garage, ensuring that visiting the facility is hassle-free for clients and research participants. With its prime location, advanced facilities, and convenient transportation options, L&E Research’s new Chicago office is poised to become a hub for market research in the Midwest.

“Opening this new facility on Chicago’s Magnificent Mile allows us to tap into the vibrant pulse of the city, making it easier for participants to reach us from any direction and ensuring that we continue to attract a diverse range of study participants,” said Tracy Isacco, President of L&E Research.

About L&E Research

Founded in 1984, L&E Research specializes in connecting clients with the right participants for market research studies, providing trusted insights that drive better business decisions. Serving a diverse range of industries including healthcare, legal/jury research, consumer packaged goods (CPG), and sensory testing, L&E Research prides itself on its ability to facilitate meaningful conversations between companies and their customers. With state-of-the-art facilities located in Charlotte, Chicago, Cincinnati, Columbus, Denver, New York, Orlando, Raleigh, and Tampa, L&E Research is committed to leading the field in market research innovation and client service.

For further information, please contact:

Kelli Hammock
720.370.3423
L&E Research
www.leresearch.com

L&E Research Is Relocating Its Facility In Columbus, Ohio

DWG Admin on August 27, 2024

Columbus, OH — L&E Research, a leading provider dedicated to connecting companies with the voices of their customers, is relocating its Columbus facility to a new, state-of-the-art complex designed to significantly enhance service offerings and participant accessibility. The new facility, conveniently located just off I-270 and Sawmill Road, is scheduled to open its doors in early September 2024.

The centerpiece of the new L&E Research facility is its innovative test kitchen, which will support advanced food testing research. This modern kitchen will include high-end amenities such as a walk-in cooler and walk-in freezer, setting the stage for cutting-edge culinary research and consumer testing.

Located in a vibrant area bustling with restaurants, hotels, and shopping centers, the facility ensures convenience for both participants and clients, making it a prime destination for market research in Columbus. The site offers ample parking and is easily accessible from any part of the city, promising a seamless visit for all attendees.

The new facility will feature three focus rooms: Buckeye, Columbus, and Capital, with the Buckeye Room being notably larger, reflecting the diverse needs of research projects. Additionally, the facility will be equipped with a cutting-edge tech system for streaming and recording sessions, mirroring the advanced capabilities in all of L&E Research’s nationwide facility locations.

Brett, CEO of L&E Research, added, “With this new facility, we are not just expanding our space; we are elevating the experiences we can offer to our clients and research participants. This investment reflects our ongoing commitment to being at the forefront of market research by integrating state-of-the-art technology and facilities.”

L&E Research welcomes clients and the broader research community in Columbus. Please connect with us to schedule your tour of our new facility!

About L&E Research

Founded in 1984, L&E Research specializes in connecting clients with the right participants for market research studies, providing trusted insights that drive better business decisions. Serving a diverse range of industries including healthcare, legal/jury research, consumer packaged goods (CPG), and sensory testing, L&E Research prides itself on its ability to facilitate meaningful conversations between companies and their customers. With state-of-the-art facilities located in Charlotte, Cincinnati, Columbus, Denver, New York, Orlando, Raleigh, and Tampa, L&E Research is committed to leading the field in market research innovation and client service.

Contact

Kelli Hammock
720.370.3423
L&E Research
www.leresearch.com

Elevating Insights: Discover L&E Research’s Cutting-Edge Facility in Denver

DWG Admin on May 29, 2024

Elevating Insights: Discover L&E Research’s Cutting-Edge Facility in Denver

L&E Research has expanded its footprint with a new state-of-the-art facility in Denver, Colorado, perfectly positioned in the vibrant heart of the Glendale neighborhood. Known as ‘The Mile High City,’ Denver offers a backdrop of the majestic Rocky Mountains and a bustling metropolitan vibe. L&E’s facility enhances this dynamic setting by providing top-notch amenities tailored for market research.

This new facility is strategically located at 720 S Colorado Blvd., placing it within easy access of downtown Denver and a mere 40-minute drive from Denver International Airport. The area around the facility boasts an array of dining and entertainment options, contributing to an enjoyable experience for clients and participants alike.

The Denver location features three expertly designed suites: Mile High, Pikes Peak, and Vail, each offering various configurations to accommodate different research needs. These rooms range in seating capacities from intimate focus groups to larger audience formats, such as theater-style settings that can host 40+ attendees. Each suite is equipped with two-way mirrors and the latest digital recording and streaming technologies, ensuring that every session can be viewed and analyzed with the utmost clarity.

The facility emphasizes client comfort with well-appointed lounges attached to viewing rooms. The flexibility of the spaces is highlighted by modular tables that can be arranged to suit specific project requirements. This adaptability makes the Denver facility a suitable choice for a diverse range of qualitative and quantitative research projects.

L&E Research’s commitment to providing comprehensive research solutions is evident in the thoughtfully designed Denver facility. It reflects their ongoing dedication to facilitating effective market research through well-equipped spaces, state-of-the-art technology, and a focus on client and participant experience. This new location not only strengthens L&E Research’s market presence but also enriches the research capabilities available in Denver, making it a premier destination for local and national researchers aiming to tap into the region’s diverse consumer base.

Exciting changes and innovations at L&E Research in 2024!

DWG Admin on January 9, 2024

I hope that your holidays were warm and festive, surrounded by loved ones. Here at L&E Research, the team has been resting up in preparation for what should be an exciting 2024. It’s been quite the past few years for all of us in qualitative research: hard to imagine that the pandemic will be 4 years ago in March! So much has transpired…and so much has been changing here at L&E to adapt to that change! I hope you will take just a few minutes to allow me to share all that is changing to better serve you.

First off, we acquired a facility in Orlando, FL! Many of you have commented that this is a desirable market: we have been listening and continue to explore other cities we can add to our offerings that can help you with your qualitative research needs. The panel in Orlando is good, and we will invest to grow and make it better. Exciting changes are also coming to our Columbus and Denver markets…stay tuned! We are in talks with other facilities in the US, and look forward to bringing you more locations to serve you in the coming months.

Our panel is now over 1.5 million US consumers, patients and medical professionals with national coverage, with hundreds of data points and vast background data we have been collecting in our proprietary systems since 2007 to make our panel the best in the industry. Our dedicated team of digital marketers and community engagement professionals have been building ID verified panel in both the US broadly, and in specific cities that are in high demand . Nashville, Chicago, LA, and Dallas are just a few of the cities we have been growing our reach for your research needs.

We also have built an extensive network of partnerships to enable us to find participants worldwide, with a dedicated team member who is focused on helping you with your recruiting and technology needs when we cannot do it ourselves. This means that in almost every major city in the US, we can help you with your recruitment needs. With fruadulent samples running amok in our industry, causing huge data quality issues, L&E continues to invest hundreds of thousands annually towards improving this critical component of successful research: real humans! You may be interested in our research we conducted with participants regarding their likes and dislikes about the research industry : we think you will find it helpful in your research design.

I mentioned patients and physicians: we are being told our biggest “secret” is our medical capabilities. Did you know our medical team is our biggest division of recruitment!?! Unlike other recruitment firms, our medical recruitment is led by people with actual medical experience. Experts in drug interactions and prescriptions efficacy, clinical trial experience…tens of thousands of recruits are being provided to clients every year in on the “secret.” This year we will be launching a new brand, L&E Health, to make more of the industry aware that high quality medical work is an email or phone call away.

Panel and our people are not our only investments: nearly $500,000 will be invested in overhauling our AV systems to provide the most cutting-edge solutions for recording, streaming and project collaboration in both our facilities, and our online Virtual Facility solution. Over $1 million was invested in software solutions like the best automated transcription engine in the market; this will be part of our self-serve solutions we call Condux that will launch later this year. And over $1 million more will be invested in 2024 to further expand our capabilities to connect with participants. A leading software engineer in the research space has been brought to lead our technology innovation team, helping us roll out solutions quickly. We’re investing to enable you to connect with participants here at our facilities, there where they live and work, or anywhere they may go that you wish to “tag along” to learn about their wants and needs. We intend to provide you one stop shopping for all your MRX and UX needs.

We are proud to share that while our company has grown more than 5x these past 5 years, we have maintained a 99% client recommendation score. That’s because our biggest investment is in our people, and their training. A custom training program that every L&E’er must pass was built to emphasize productivity, communication, and empathy/relationship building, in addition to UGA qualitative courses. Trust is not something we ask for… it is something we look to earn by investing in our team, to deliver the best solutions to you. Based upon your feedback, we believe we are on the right track.

In this coming year we will have more announcements as we bring online new innovations in our technologies that will lead to deeper connections with participants, and more tools to research them. Any company that needs to engage US citizens…we intend to show them the best, turn-key solutions lie one email or phone call away to L&E Research. Some have labeled us a “focus group facility company.” We intend to show them we are more than that… a whole lot more. And we intend to show you that innovation is not dead in the industry: we are just getting started, and we cannot wait to share what we are building that will turn innovation and panel quality on its ear.

On behalf of everyone at L&E Research, we wish you a successful 2024, and look forward to helping you achieve that success. I hope this information has been helpful, and gives you comfort that L&E Research is all in on being the best research solutions company, and will continue investing in our relationship.

Warm Regards,

Brett Watkins

CEO

L&E Announces The Launch of Virtual Facility and Reopening of Manhattan Location

DWG Admin on May 18, 2021

May 18, 2021

Raleigh, NC – May 18, 2021 – L&E Research is pleased to announce the launch of its Virtual Facility online solution, as well as the reopening of its NYC location in Midtown Manhattan. Virtual Facility provides an option to host, record, and live stream research virtually, without the need for a physical location or in-person participation. Virtual Facility can be used for focus groups, in-depth interviews, jury research using breakout rooms, HUT research for product testing and more.

“We are really excited to get both of these big projects finally rolling and offered to the market research and UX industries” stated Brett Watkins, CEO and Founder of L&E Research. “Virtual Facility is really a combination of software innovation and can-do spirit by our team to deliver creative solutions to researchers,” said Watkins.

With Virtual Facility, live hosting is provided for the duration of the session to troubleshoot and manage late recruits, update the moderator, and let participants into the session. A variety of platforms are available including Zoom, Adobe Connect, MS Teams, WebEx and more, all of which are secured via a waiting room. Clients can observe and chat with each other during the session. L&E Research will be hosting a webinar on Virtual Facility and it’s suite of solutions on June 23 at 12:00PM EST for those interested in learning more.

“Our clients were seeking help to overcome the challenges presented by the pandemic, and our team listened and guided us to design solutions that clients wanted. Adding video and project management capabilities into our proprietary technology solutions, we’ve been able to help clients engage participants in a variety of ways.” Watkins added, “We’ve also partnered with cutting edge technologies to deliver tools one can’t get from any other company. We’re excited to enable U.S. clients to engage consumers, patients and health care professionals pretty much anywhere, anytime, all in one secure location.”

In addition, L&E Research also announced the opening of their New York City office in Midtown Manhattan. Located on the Club Row on 44th Street, this facility offers five focus suites with one of the largest focus group suites in NYC, perfect for large audience research such as mock trials or theater room set up.

“We actually acquired this company in March of 2020, but the pandemic caused a series of complications that prevented us from opening until now” stated Watkins. “In-person research is getting rolling again, and New York City announced they intend to remove all restrictions on July 1, so it’s the perfect time to let clients know we’re here in Manhattan, along with our network of locations throughout the U.S., to help them discover the magic of in-person qualitative research again!”

Click here to learn more about L&E’s Virtual Facility, or click here to learn more about the NYC facility. You can also call L&E Research at 1-877-344-1574 for more information.

About L&E Research

L&E Research is the leading qualitative research company in the U.S., dedicated to making connections with our community, to facilitate connecting our clients with our community, enabling us to give back to our communities. Services include recruitment, focus group facilities, and a host of qualitative technology solutions, allowing our clients to connect with their customers anywhere, anytime. L&E has been named to the Inc. 5000 list of fastest growing private companies in the U.S. multiple times. In addition to a virtual presence nationwide utilizing proprietary technology solutions to connect clients with customers throughout the U.S., L&E has facilities and/or support services in Austin, TX; Charlotte, NC; Cincinnati, OH; Columbus, OH; Denver, CO; Kansas City, MO; Minneapolis, MN; New York City, NY; Raleigh, NC; San Francisco – East Bay Area, CA; St. Louis, MO and Tampa, FL.

Contact

Kelli Hammock

720.370.3423

L&E Research

www.leresearch.com

L&E Expands To New York City

DWG Admin on May 14, 2020

Raleigh, NC – March 2, 2020 – L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of New York Consumer Center in New York, New York. The addition of the midtown Manhattan facility gives L&E Research presence in the Northeast area of the US, in addition to the recent expansions last year in Austin, Texas, Denver, Colorado, Kansas City, Missouri and East Bay Area, California.

“This new location gives us the opportunity to provide clients with qualitative research solutions in a primary market in addition to our eleven other locations covering almost all regions in the United States,” said Brett Watkins, President of L&E Research.

“We are excited to add the impressive New York Consumer Center team to our rapidly growing network of qualitative research solutions. Coupled with our technology partnerships, we now have millions of connections for our clients. We can connect clients with their customers in exciting growth markets that present fresh research in-person or online: anytime, anywhere. We look forward to bringing L&E’s advanced technology solutions to the New York City market to make connections with the community and create conversations that help our clients make better decisions.”

About L&E Research

L&E Research is the leading qualitative research company in the U.S., dedicated to making connections with our community, to facilitate connecting our clients with our community, enabling us to give back to our communities. Services include recruitment, focus group facilities, and a host of qualitative technology solutions, allowing our clients to connect with their customers anywhere, anytime. L&E has been named to the Inc. 5000 list of fastest growing private companies in the U.S. multiple times. In addition to a virtual presence nationwide utilizing proprietary technology solutions to connect clients with customers throughout the U.S., L&E has facilities in 12 markets, including Austin, TX; Cincinnati, OH; Columbus, OH; Charlotte, NC; Denver, CO; Kansas City, MO; Minneapolis, MN; Raleigh, NC; San Francisco – East Bay Area, CA; St. Louis, MO; Tampa, FL; and our new office in New York City.

Contact

Elizabeth Wollenberg
Marketing Manager
L&E Research
919-438-3045
www.leresearch.com

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