Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished? This penultimate white paper of our series explains the importance of telling stories with your research, using a golden thread and impactful deliverables to make sure your message is engaging and easy to follow. Most importantly, the white paper includes practical tips to get the most out of tools such as PowerPoint, video and word clouds. Learn how to:

• Build impactful communications through storytelling (with practical advice on finding the golden thread in the information)
• Different ways of communicating insight using technology
• How to get the most out of deliverables such as PowerPoint​​

Click here to download the white paper (no form to fill out!)     More about the six steps to perfect qual series It’s qualitative research that digs deep to uncover the truth in consumer behavior. If the goal of qual is to explore rather than confirm, then true qualitative insight comes from asking the right questions, with the right people, and successfully sharing the journey they take you on. We know researchers walk a tightrope. Margins for error are narrow; even the smallest mistakes in a qualitative project can have huge impact on the client relationship and the project’s success. Our series of six white papers is designed to support you every step along the way in your project – to provide a guide to the key elements that will drive success and how we at L&E can help you. White Paper Series Downloads: Step 1: Qualitative Research Design Step 2: Qualitative Research Recruiting Step 3: Fieldwork and Data Collection Step 4: Qualitative Analysis

STEP 1: QUALITATIVE RESEARCH DESIGN

With an optimized research design, a small consultancy can really punch above its weight.

This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey.

This paper will guide you through qualitative research design best practices to guarantee actionable insight for your client’s needs.

• How to define the client problem and structure the “big question”
• The right methodology for the right solution
• How to create moderator guidelines and define sample sizes
• Choosing a facility location
• Technology that is changing the nature of qualitative research
• The expertise behind Research Design Engineers

To continue reading, download our latest white paper, 6 Steps to Perfect Qual, by clicking the button below.

STEP 2: QUALITATIVE RESEARCH RECRUITING

How do you get the best insight? You recruit the best possible participants. This L&E trust guide shares the power behind quality recruits with a series of best practice steps. Turn these qualitative recruitment best practices into actionable plans to lead your clients to true insight. This paper includes:

• Critical steps and valuable tips in getting the right participants
• Leading techniques taking advantage of new (and old) resources
• Leveraging the best technology in recruitment software
• Support for finding those rare, hard to reach people for quality insight

To continue reading, download our latest white paper here (no form to fill out!)   More about the six steps to perfect qual series It’s qualitative research that digs deep to uncover the truth in consumer behavior. If the goal of qual is to explore rather than confirm, then true qualitative insight comes from asking the right questions, with the right people, and successfully sharing the journey they take you on. We know researchers walk a tightrope. Margins for error are narrow; even the smallest mistakes in a qualitative project can have huge impact on the client relationship and the project’s success. Our series of six white papers is designed to support you every step along the way in your project – to provide a guide to the key elements that will drive success and how we at L&E can help you. White Paper Series Downloads: Step 1: Qualitative Research Design