Publications Archives - Page 2 of 2

6 Steps To Perfect Qual – Step 5: Insight Communication

DWG Admin on December 7, 2021

Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished? This penultimate white paper of our series explains the importance of telling stories with your research, using a golden thread and impactful deliverables to make sure your message is engaging and easy to follow. Most importantly, the white paper includes practical tips to get the most out of tools such as PowerPoint, video and word clouds. Learn how to:

Build impactful communications through storytelling (with practical advice on finding the golden thread in the information)
Different ways of communicating insight using technology
How to get the most out of deliverables such as PowerPoint

Click here to download the white paper (no form to fill out!) More about the six steps to perfect qual series It’s qualitative research that digs deep to uncover the truth in consumer behavior. If the goal of qual is to explore rather than confirm, then true qualitative insight comes from asking the right questions, with the right people, and successfully sharing the journey they take you on. We know researchers walk a tightrope. Margins for error are narrow; even the smallest mistakes in a qualitative project can have huge impact on the client relationship and the project’s success. Our series of six white papers is designed to support you every step along the way in your project – to provide a guide to the key elements that will drive success and how we at L&E can help you. White Paper Series Downloads: Step 1: Qualitative Research Design Step 2: Qualitative Research Recruiting Step 3: Fieldwork and Data Collection Step 4: Qualitative Analysis

Emerging Methods in Qualitative Research Technology

DWG Admin on December 7, 2021

LANDING A FULL 360 VIEW OF THE CONSUMER

Technology is bringing researchers, stakeholders and brands closer than ever to their consumers.

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology.

This paper will guide you through the following key areas that are becoming increasingly powerful in accessing high quality insight.

Neuromarketing
Virtual reality
360° streaming
Video analytics
In-the-moment online tools

But who can you trust with your data? In this paper we also identify some of the top companies taking advantage of key technology in qualitative research.

Download Whitepaper

Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

DWG Admin on December 7, 2021

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.”

-“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015

“Big Data” is the term used to describe how advancing trends in technology will change the way information is delivered to businesses. A lot more data now exists. In fact, industry pundits note that 90% of the data that exists today was created in the last two years. And, with the sheer volume of social media and mobile data streaming in daily, businesses expect to use Big Data to aggregate all of this data, extract information from it, and identify value to clients and consumers.

The potential value for brands using these data assets is huge, but the opportunity of Big Data is also its challenge. We are drowning in data. And tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, Big Data requires new ways of thinking about how to store and analyze information to extract insights, and turn those insights into actionable decisions.

The market research industry, especially qualitative research, has a key role to play in unlocking the value of Big Data, because when it comes to understanding consumers, market researchers are hard to beat. This is not about market researchers simply adding the ‘why’ to the ‘what’ of Big Data. There are much bigger roles for market researchers to play when it comes to Big Data.

Read more about the role market researches can play in in downloading our new eBook, Why Qual is Neccessary to Add Meaning to Big Data.

Interpreting Nonconscious Data

DWG Admin on December 7, 2021

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more complex studies that require their expertise and scale, and client-side researchers are equally challenged, as budgets dry up and internal clients expect insights that are faster, cheaper and actionable.

At the same time, there is also a growing consensus that consumers cannot always accurately tell market researchers what we want to know; that consumers are highly emotional and make decisions for reasons that are often not accessible to their consciousness (and, by extension, not discernible through classic market research techniques).

Amidst this disruption, the utilization of nonconscious measurement (also called “neuromarketing” or “applied neuroscience”) for commercial research continues to be a growing trend for pursuing consumer insights.

To continue reading, get our latest eBook Interpreting Nonconscious Data, written by Leonard Murphy, Editor-in-Chief of GreenBook.

DOWNLOAD EBOOK

6 Steps to Perfect Qual – Step 1: Qualitative Research Design

DWG Admin on December 7, 2021

STEP 1: QUALITATIVE RESEARCH DESIGN

With an optimized research design, a small consultancy can really punch above its weight.

This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey.

This paper will guide you through qualitative research design best practices to guarantee actionable insight for your client’s needs.

How to define the client problem and structure the “big question”
The right methodology for the right solution
How to create moderator guidelines and define sample sizes
Choosing a facility location
Technology that is changing the nature of qualitative research
The expertise behind Research Design Engineers

To continue reading, download our latest white paper, 6 Steps to Perfect Qual, by clicking the button below.

Download eBook

6 Steps To Perfect Qual – Step 2: Qualitative Research Recruiting

DWG Admin on December 7, 2021

STEP 2: QUALITATIVE RESEARCH RECRUITING

How do you get the best insight? You recruit the best possible participants. This L&E trust guide shares the power behind quality recruits with a series of best practice steps. Turn these qualitative recruitment best practices into actionable plans to lead your clients to true insight. This paper includes:

Critical steps and valuable tips in getting the right participants
Leading techniques taking advantage of new (and old) resources
Leveraging the best technology in recruitment software
Support for finding those rare, hard to reach people for quality insight

To continue reading, download our latest white paper here (no form to fill out!) More about the six steps to perfect qual series It’s qualitative research that digs deep to uncover the truth in consumer behavior. If the goal of qual is to explore rather than confirm, then true qualitative insight comes from asking the right questions, with the right people, and successfully sharing the journey they take you on. We know researchers walk a tightrope. Margins for error are narrow; even the smallest mistakes in a qualitative project can have huge impact on the client relationship and the project’s success. Our series of six white papers is designed to support you every step along the way in your project – to provide a guide to the key elements that will drive success and how we at L&E can help you. White Paper Series Downloads: Step 1: Qualitative Research Design

Qual Research Deserves Better Than Quant Panels

DWG Admin on November 6, 2019

Report Download

Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you’d like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement’s David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

The motivation for this research stems from a trend in the industry of recruiting from quantitative panels for qualitative research in order to ostensibly save time and money. Interested in learning more about the findings of David’s research?

To continue reading, download the report, by clicking here (no form to fill out).