Emotion provides the energy behind virtually every behavior we engage in every day of our lives. But it also unlocks the motivations behind every consumer choice.  With L&E’s tech partner, Mindsight Direct by Isobar, you can uncover the emotions that allow us to decode complex human responses and generate actionable insights. In this webinar you will learn more about the power of emotions at your fingertips and how to incorporate Mindsight into your next study.

Everything seems to be mobile these days, but what about going to a store with a consumer? Informed Decisions Group (IDG), an L&E tech partner now makes it attainable for the independent consultant or corporate researcher to create an in-store experience that enables in context shelf learning without the need for the store or the shelf. The entire system is completely portable and can travel to almost anywhere in the world, taking large scale visualization to the markets you want to learn from. In this webinar you will learn more about IDG’s virtual wall and how you can incorporate it into your next study.

Video is the ultimate storytelling medium. It can engage respondents, stakeholders and brands, powering actionable insights for informed business decisions. And how do you do this at scale? The answer is video analytics with LivingLens. In this webinar you will learn more about the video capture and intelligence platform and how you could incorporate this into your next study.

Technologies used in onsite qualitative research are improving constantly, but how do you know what’s new, what’s improved and what’s to come? We’ll explore the latest in camera and streaming technology, how online tools can help manage projects and the latest improvements in solutions like transcriptions. In this webinar you will learn how these tools can help you meet the holy triangle of what clients want:  faster results, better quality, all at lower costs.

Join us for our most popular webinar of the year at your own convenience (via on-demand) as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We’ve added to our panel of guest speakers this year and will have Barry Jennings from Microsoft and Sarah Snudden from AYTM to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook will be part of our lively discussion as well.