6 Steps to Perfect Qual – Step 6: Maintaining Client Relationships

Maintaining client relationships and nurturing leads may seem time consuming, but for consultants and corporate researchers it’s a vital resource in building trust between your company and clients (both new and old). This is especially important when you’ve finished a project with a client; it’s your chance to remind them that your service is valuable enough to use again and again.

We will discuss best practices for effective marketing strategies to ultimately build your relationship with clients. In this webinar you’ll learn how to:

  • Create meaningful client relationships to encourage repeat business
  • Create engaging thought-leadership content to demonstrate industry expertise

Emerging Methods in Qualitative Research Technology

Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. 

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology.

This webinar will:
  • Guide you through key areas that are becoming increasingly powerful in accessing high quality insight such as:
    • Neuromarketing
    • Virtual reality
    • 360° streaming
    • Video analytics
    • In-the-moment online tools
  • Learn about some of the top companies taking advantage of key technology in qualitative research

6 Steps to Perfect Qual – Steps 4 & 5: Qualitative Analytics and Insight Communications

Putting together qualitative analysis and communicating qualitative insight can seem a daunting process, so we wanted to offer you the latest techniques and best practices for telling strong stories and engaging clients with impactful deliverables.

Our third webinar in our “Six Steps to Perfect Qual” webinar series will guide you through the best methods to ask questions and get actionable next steps to lead your clients to true insight. We will discuss the impact of powerful communications through a combination of the latest technology and practical tips for storytelling and creating actionable deliverables.

In this webinar you’ll learn how to:

  • Build impactful communications through storytelling (with practical advice on finding the golden thread in the information)
  • Different ways of communicating insight using technology

6 Steps to Perfect Qual – Step 2: Qualitative Recruitment

In order to provide true insight, researchers need to guarantee the best possible participants. But for this guarantee, there are some guidelines, and several firm rules, that must be carefully considered.

Our second webinar in our “Six Steps to Perfect Qual” webinar series will guide you through the best methods to get the best people on your qualitative project. Ask questions and get actionable next steps to lead your clients to true insight.

In this webinar you will uncover the best practices for qualitative recruitment:

  • Critical steps and valuable tips in getting the right respondents
  • Leading techniques taking advantage of new (and old) resources
  • Leveraging the best technology in recruitment software
  • Support for recruiting even the rarest hard-to-find people for quality insight

6 Steps to Perfect Qual – Step 1: Qualitative Research Design

L&E held our first webinar in our “Six Steps to Perfect Qual” webinar series we’ll be hosting in 2018. The first step in our series focused on qualitative research design and its importance to great qualitative research.

In this webinar you will:
  • Hear what leaders in research design are doing in both consumer packaged goods (CPG) and healthcare, and what the qualitative industry should be learning to prepare for their needs
  • Learn the latest best practices in qualitative research design, as well as pitfalls to avoid
  • Identify unmet needs and “pain points” that will give qualitative researchers an opportunity to address