Webinars Archives - Page 2 of 3

L&E Research Technology Solutions presenting The Virtual Wall by Informed Decisions Group

DWG Admin on December 6, 2021

Everything seems to be mobile these days, but what about going to a store with a consumer? Informed Decisions Group (IDG), an L&E tech partner now makes it attainable for the independent consultant or corporate researcher to create an in-store experience that enables in context shelf learning without the need for the store or the shelf. The entire system is completely portable and can travel to almost anywhere in the world, taking large scale visualization to the markets you want to learn from. In this webinar you will learn more about IDG’s virtual wall and how you can incorporate it into your next study.

L&E Research Technology Solutions Presenting LivingLens

DWG Admin on December 6, 2021

Video is the ultimate storytelling medium. It can engage respondents, stakeholders and brands, powering actionable insights for informed business decisions. And how do you do this at scale? The answer is video analytics with LivingLens. In this webinar you will learn more about the video capture and intelligence platform and how you could incorporate this into your next study.

L&E Research Technology Solutions Presenting Focus Forward

DWG Admin on December 6, 2021

Technologies used in onsite qualitative research are improving constantly, but how do you know what’s new, what’s improved and what’s to come? We’ll explore the latest in camera and streaming technology, how online tools can help manage projects and the latest improvements in solutions like transcriptions. In this webinar you will learn how these tools can help you meet the holy triangle of what clients want: faster results, better quality, all at lower costs.

4th Annual Future Trends of Market Research and Technology

DWG Admin on October 19, 2021

The market research industry is evolving — exciting changes are on the horizon, including innovative technology solutions. Simultaneously, challenges exist, such as the ongoing impact of Covid-19 on in-person research. So, what can we expect, and where do we go from here?
Join us for our 4th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, GreenBook, Microsoft, & P&G. This conversation will delve into the future trends of market research and the role of technology in qualitative (and quantitative) research.

Here’s some of what you’ll learn during this engaging, insightful conversation:

Examples of brands that are excelling in the industry and how they got there
A look at innovative technologies on the horizon
What the post-pandemic “new normal” looks like for market research
Future trends in market research
The essential role of technology in qualitative and quantitative research

The Latest in Qualitative Research Technology

DWG Admin on June 23, 2021

Recent innovations in AI and video technology are helping qualitative researchers gather insights online as never before.

See them and hear about them directly from the innovators themselves in this discussion and demonstration session which will highlight:

How technology is evolving in the MRX and UX space
New applications of Artificial Intelligence (AI) in research
How the “observe” and “asking” environments are blending, and where each is being best applied to help solve brand challenges
Product demonstrations from Remesh, Yogi and L&E Research

3rd Annual Future Trends of Market Research and Technology

DWG Admin on September 23, 2020

Join us for our most popular webinar of the year at your own convenience (via on-demand) as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We’ve added to our panel of guest speakers this year and will have Barry Jennings from Microsoft and Sarah Snudden from AYTM to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook will be part of our lively discussion as well.

L&E Research Technology Solutions Presenting AYTM & Qualsights

DWG Admin on March 18, 2020

Join us for our first webinar of 2020 at your own convenience (via on-demand) and learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff, hosted this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:

Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
Qualitative insights platform from tech partner, QualSights
Hear about real use case scenarios from each tech partner and how it can apply to your projects – including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!

Updates in Qualitative Research Technology

DWG Admin on September 18, 2019

We are bringing back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we will circle back with Charlie and Lenny and learn what’s on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!

Who Cares about Data Quality?

DWG Admin on June 26, 2019

Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?

We will welcome a group scientist from Procter and Gamble, an author and noted expert on creating better quantitative research through better survey instruments, and our own Research Design Engineer as our guest speakers in this discussion.

In this webinar you will learn about:

Practical tips you can utilize to improve both your qualitative & quantitative research. Our experts will give you “lessons learned” and fresh data from recent studies they’ve performed that will immediately improve your research.
The emotional drivers behind why consumers engage in research (hint, its more than just the money or survey points!) Our speakers will share how researchers can tap into that “something more” so they get better research (and…lower costs!).
The differences in data participants (panels) and why the right source of participants makes all the difference in your research outcomes.
Online data quality and how to identify good responses (vs. the host of bad actors that can negatively skew your results). What is going on with your survey that is impacting survey quality, and how can you stop it?

L&E Technology Partners – A Deeper Look at Qual Research Technology Research Design

DWG Admin on February 20, 2019

Feeling like you’re behind the curve on the latest technologies used in qualitative research? Thinking about integrating the latest and greatest tech into your next project, but unsure of who to turn to?

Join us for our first webinar of 2019 and learn more about the technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff will be hosting this panel discussion and in this webinar you learn more about:

Cloud-based collaboration platform from tech partner, Batterii
Online Transcription Portal and Keyword Search from tech partner, Focus Forward
The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
Video Analytics from tech partner, LivingLens
Online insights communities/online research platform from tech partner, Recollective