Industry Insights Archives - Page 7 of 7

IDG – The Virtual Aisle – An Alternative Solution for In-Store Research

DWG Admin on June 18, 2020

Need to get in-store research done, but having trouble getting permission to get into a store? IDG’s Life-Sized Virtual Aisle creates a lifelike in-store shopping experience nearly anywhere in the world. The Virtual Aisle enables in-store methodologies such as shop-alongs, in-depth interviews, eye-tracking, observations and basket metrics.

IDG is one of L&E’s trusted technology partners and together we are offering 25% off virtual aisle costs when a project is booked at one of the L&E facilities using the Virtual Aisle.

L&E will handle your recruiting and IDG will handle the Virtual Aisle service, helping you focus on your research

Informed Decisions Group’s (IDG) Virtual Aisle is a truly remarkable interactive market research tool! The Virtual Aisle is portable and can be shipped and set up anywhere in the world for researchers to create a life sized, in-store experience anywhere they like! Using eye-tracking in conjunction with qualitative interviews, IDG can extract immediate insights from shoppers’ interactions with the aisle.

With the integration of quantitative data, from mobile eye-tracking, and qualitative insights from follow up interviews and shop-a-longs, shelf and packaging decisions can be made quickly and effectively.

Some of the featured of IDG’s Virtual Aisle –

6 x 10 foot portable screens for life sized, scaled projections
Ability to project high resolution images that are 4x HD and up to 9.8 mega pixels
Rear projection to eliminate shadows
Ability to simultaneously test design options and easily modify stimuli
Faster results than in-market testing
Identify lead design options to test in further quantitative research or in-market testing

Additional features and tools, but not limited to –

Interactive Virtual Aisle
Package diagnostics with stationary eye-tracking/online webcam eye-tracking
Menu board testing & optimization
Biometric tools, mobile EEG and micro-expression coding

For a more in depth overview of IDG and their capabilities, watch our on-demand tech webinar by clicking here!

Research on Research | New White Paper

DWG Admin on November 19, 2019

White Paper Download

L&E’s journey to understanding our research participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.

We are so passionate that our Research Design Engineer conducted research with our own research participant panel to learn more about what motivates and excites our participants. So we ask you again, is great qualitative research recruiting important to you? If so, download Renee’s white paper and learn about the research we’ve done to help deliver better recruitment solutions to you.

To continue reading, download the report, by clicking here (no form to fill out).

Qual Research Deserves Better Than Quant Panels

DWG Admin on November 6, 2019

Report Download

Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you’d like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement’s David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

The motivation for this research stems from a trend in the industry of recruiting from quantitative panels for qualitative research in order to ostensibly save time and money. Interested in learning more about the findings of David’s research?

To continue reading, download the report, by clicking here (no form to fill out).