by leresearch | May 7, 2024 | Insight Communication, Market Research, Qualitative Research, Quantitative Research, Technology
April Adventures: Atlanta to Austin and All Around Several members of team L&E attended the Insights Association’s Annual Conference and IIEX North America this past April. We wanted to share our takeaways from these two wildly different events. IA’s Conference...
by leresearch | Feb 5, 2024 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Recruiting, Technology
QRCA 2024: The Qual Research Landscape of Tomorrow The L&E team has just returned from the QRCA Annual Conference held in Denver. We came back inspired and energized by the innovations sweeping through the market research qualitative industry, and the alternative...
by leresearch | Nov 17, 2023 | Insight Communication, Market Research
From Chat GPT to Gen Z: Key Takeaways from our Time at CRC This year’s CRC conference provided us with valuable lessons in steering growth amid uncertainty. The event was designed exclusively for insight leaders and professionals seeking career advancement by...
by leresearch | Apr 28, 2023 | Insight Communication, Market Research, Qualitative Research, Quantitative Research
Recipe for the perfect qual panel Step One: Planning and consultation Great results are as important as the starting point. To recruit the perfect qual panel there aren’t any shortcuts, and the planning phase is where we build solid foundations for a successful...
by leresearch | Jul 31, 2018 | Insight Communication, Market Research, Qualitative Research
When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement. Visualizing data in quantitative research gets a lot of attention in...