by leresearch | Feb 5, 2024 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Recruiting, Technology
QRCA 2024: The Qual Research Landscape of Tomorrow The L&E team has just returned from the QRCA Annual Conference held in Denver. We came back inspired and energized by the innovations sweeping through the market research qualitative industry, and the alternative...
by leresearch | Nov 17, 2023 | Insight Communication, Market Research
From Chat GPT to Gen Z: Key Takeaways from our Time at CRC This year’s CRC conference provided us with valuable lessons in steering growth amid uncertainty. The event was designed exclusively for insight leaders and professionals seeking career advancement by...
by leresearch | Apr 28, 2023 | Insight Communication, Market Research, Qualitative Research, Quantitative Research
Recipe for the perfect qual panel Step One: Planning and consultation Great results are as important as the starting point. To recruit the perfect qual panel there aren’t any shortcuts, and the planning phase is where we build solid foundations for a successful...
by leresearch | Jul 31, 2018 | Insight Communication, Market Research, Qualitative Research
When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement. Visualizing data in quantitative research gets a lot of attention in...
by leresearch | Jul 27, 2018 | Insight Communication, Market Research, Qualitative Research
A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively – and a good way of doing this is through the art of storytelling. There are a number of elements that need...