L&E WEBINAR SERIES
6th Annual Future Trends of Market Research and Technology
Tuesday, August 15, 2023 @ 1:00 PM ET
Join us for our 6th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future of qualitative and quantitative research.
Always our most popular webinar of the year, we will consider the evolving market research industry, what changes are on the horizon, potential challenges, and technology solutions.
So, what can we expect, and where do we go from here? Join us for this exciting webinar to find out!
During this webinar, we will discuss:
The future of market research, and what the industry will need to do to both survive and thrive
Ways in which both brands and suppliers can positively contribute to the health of the recruiting research ecosystem
What skills insights leaders need in order to succeed
Barry Jennings has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher …and later worked on international technology brand-related market research at Millward Brown IntelliQuest. He spent 18 years at Dell in research positions that covered almost every product the company produced. Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions. Read more
Charlie Rader is a Digital Insights Designer for P&G supporting the BabyCare R&D organization. He’s a 27 year veteran in the consumer research space …and consults with researchers to refine learning objectives, connecting them to best in class vendors and methodologies to get to critical questions answered on the consumer-product experience and drive action on project initiatives. His interests are in online qualitative tools, video analytics, high frequency mobile diaries, and behavior science in the CPG context. Read more
- Barry Jennings, Cloud + Commercial Business Planning Insights, Microsoft
- Charlie Rader, Digital Insights Designer, P&G
- Leonard Murphy, Executive Editor & Producer/Partner, GreenBook/Gen2 Advisors
- Brett Watkins, CEO, L&E Research
- Kelli Hammock, Strategic Communications Director, L&E Research
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