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L&E WEBINAR SERIES

7th Annual Future Trends of Market Research and Technology

Tuesday, October 29, 2024 @ 1:00 PM ET

Join us for our 7th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future of qualitative and quantitative research.

Always our most popular webinar of the year, we will consider the evolving market research industry, what changes are on the horizon, potential challenges, and technology solutions.

So, what can we expect, and where do we go from here? Join us for this exciting webinar to find out!  During this webinar, we will discuss:

  • Navigating the Future of Market Research: Explore the key innovations and shifts driving the evolution of market research and what companies must do to stay ahead, including embracing AI, advanced analytics, and ethical data practices.

  • Building a Sustainable Research Ecosystem: Discover how brands and suppliers can collaborate more effectively to enhance recruitment strategies and ensure long-term sustainability, focusing on diversity, inclusion, and participant engagement.

  • Empowering Tomorrow’s Insights Leaders: Learn what new competencies and mindsets will be essential for insights professionals to thrive—ranging from mastering emerging technologies to developing strategic, data-driven decision-making skills.

 

Angela Steed Director of Recruiting, DB Development & Programming

Charlie Rader

Charlie Rader is a Digital Insights Designer for P&G supporting the Baby and Family Care R&D organization. He’s a 29-year veteran in the consumer research space … and consults with researchers to refine learning objectives, connecting them to best in class vendors and methodologies to get to critical questions answered on the consumer-product experience and drive action on project initiatives. His interests are in online qualitative tools, video analytics, high frequency mobile diaries, and behavior science in the CPG context.Read more

Angela Steed Director of Recruiting, DB Development & Programming

Barry Jennings

Barry Jennings has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher… and later worked on international technology brand-related market research at Millward Brown IntelliQuest. He spent 18 years at Dell in research positions that covered almost every product the company produced. Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions.Read more
Angela Steed Director of Recruiting, DB Development & Programming

Leonard Murphy

Leonard “Lenny” Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven … start-up BrandScan360, and KSenior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats.Read more
Brett Watkins CEO

Brett Watkins

Brett Watkins is CEO of L&E Research. At L&E we make connections to create conversations that help our clients make better decisions, allowing us to give back to our communities … and grow our connections. With nine offices throughout the US and nationwide reach, L&E helps brands unlock powerful business insights. When not working, Brett’s passions are wine, music, physical fitness, and anything sports related, including his middling golf game.Read more

Kelli Hammock

Kelli Hammock has almost 20 years of experience on the supplier side of qualitative market research, including recruitment, project and database management, survey programming, pre-project … consultation and screener development. She leads L&E’s marketing by creating content and designing materials, producing webinars, planning events, and providing guidance for external communications. In her personal time, Kelli enjoys simulation and resource management video gaming, overly intricate and complicated board games, jigsaw puzzles, and spoiling her best doggo girl!Read more

Event Details

Guest Speakers: 

  • Charlie Rader, Baby & Family Care PRT, Procter & Gamble

  • Barry Jenning, Cloud + Commercial Business Planning Insights, Microsoft

  • Lenny Murphy, Chief Advisor for Insights and Development, Greenbook

  • Brett Watkins, CEO, L&E Research

  • Kelli Hammock, Strategic Communications Director, L&E Research

Register Now