Intercept Research

Find Research Study Participants Where Decisions Happen

On-site and intercept recruitment at retail, venues, and events — capturing real consumers in the moment, in the real-world context that shapes their choices.

Meet people where decisions happen — in store aisles, lobbies, events, and service environments. Our intercept programs combine real-time observation with short, respectful conversations to reveal what draws attention, what gets picked up, and why. We manage locations, staffing, compliance, and reporting, so you get fast, reliable insights.

On-site intercept research with shoppers

Trusted by leading brands and research teams

What L&E intercept research delivers

We manage locations, staffing, compliance, and reporting end to end — so you capture real behavior in real environments and get fast, reliable insights.

Behavior, not recall

Behavior, not recall

Observe choices as they happen, then ask a few focused questions while the experience is fresh. You get clearer signals on what people notice, ignore, and act on in real environments.

Retail and site compliance

Retail & site compliance

We coordinate permissions, guidelines, and on-site communication so research runs smoothly without disrupting operations. Our teams work as courteous guests, aligned with venue requirements.

Prototype and asset control

Prototype & asset control

We handle daily installs, audits, and secure storage for prototypes not intended for sale. Following your planogram, our team sets the shelf each day, monitors item movement, and restores the aisle to store standards at close.

Trained field teams on site

Trained field teams on site

We staff experienced intercept teams with on-site leads and float coverage. Everyone is trained on approach, consent, documentation, and escalation so quality stays consistent across locations.

In-the-moment interviews

In-the-moment interviews

Add quick, moderated interviews nearby for deeper context. No long sessions — just concise conversations that capture reactions to packaging, messaging, or experiences on the spot.

Fast reporting for decisions

Fast reporting for decisions

Receive structured daily summaries and end-of-study synthesis so you can make confident go, no-go, or iterate decisions in days, not months.

Frequently asked questions

What is intercept research?
Recruiting and engaging participants in person, in the moment — at retail locations, events, venues, or other real-world settings where your audience already is.
Where can you run intercepts?
Retail and shopping environments, conferences and events, venues and attractions, and other public or private locations, subject to the appropriate permissions.
How do you make sure intercepted participants qualify?
Trained field recruiters screen people on the spot against your criteria, so only qualified participants continue into the study.
Do you handle the on-site logistics?
Yes — we coordinate staffing, scheduling, and the necessary permissions so your team can focus on the research itself.

Meet your audience in the real world.

Tell us where your audience gathers and what you need to learn, and we'll design an intercept approach and handle the logistics.