Data Quality

Research Data You Can Defend

Layered fraud prevention and participant verification that help keep bots, duplicates, and inattentive respondents out of your study — so your findings hold up to scrutiny.

Online research has a fraud problem. Bots, professional respondents, and duplicate sign-ups can quietly erode a dataset. We combine identity verification, screening rigor, and hands-on human review to protect the integrity of what you collect.

Researchers reviewing participant data quality

Trusted by leading brands and research teams

A layered defense for your data

No single check catches everything. We stack multiple safeguards — automated and human — so problems are caught at different stages, before they reach your dataset.

Identity verification

Identity verification

Participants are verified at sign-up and re-checked over time, so the person in your study is who they say they are.

Fraud and bot detection

Fraud & bot detection

Automated checks flag bots, duplicate accounts, and suspicious patterns before participants ever reach your study.

Screening and consistency checks

Screening & consistency checks

Detailed screeners and cross-question consistency checks help confirm participants genuinely qualify — not just that they clicked the right answers.

Attention and engagement checks

Attention & engagement checks

Attention and open-end quality checks help identify disengaged or low-effort respondents so they don't skew your results.

Dedicated human review

Dedicated human review

Our project managers review recruits personally — a layer of judgment that automated systems alone can't replace.

Certified to ISO standards

Certified to ISO 20252 & 27001

Independent certification for market-research quality (ISO 20252) and information security (ISO 27001) underpins how we run projects and handle data.

Participant experience

Participant experience

From recruitment to follow-up, we prioritize respectful, seamless, and rewarding participant experiences. Engaged participants give richer, more honest input — which strengthens the foundation of every study.

Industry alignment and leadership

Industry alignment & leadership

We actively contribute to industry standards, supporting initiatives like the Data Quality Excellence Pledge, GDQ, and the Insights Association's Participant Bill of Rights — collaborating to build a stronger, more ethical research ecosystem.

Frequently asked questions

How do you prevent fraudulent or bot respondents?
We use layered defenses — identity verification at sign-up, automated fraud and duplicate detection, screening consistency checks, and hands-on review by our team — to catch bad actors before they reach your study.
Do you verify that participants actually qualify?
Yes. Detailed screeners, consistency checks across questions, and project-manager review help confirm participants genuinely meet your criteria rather than just selecting the answers they think you want.
How do you handle data security and privacy?
We're certified to ISO 27001 for information security and ISO 20252 for market-research quality, and we handle participant data accordingly throughout every project.
What happens if a respondent looks low-quality during fieldwork?
Attention and open-end quality checks help flag disengaged respondents, and our team can replace flagged participants so your final dataset reflects genuine, qualified responses.

Build your study on data you can trust.

Tell us about your project and we'll walk you through how our quality safeguards apply to your audience, methodology, and timeline.