A Nationwide Research Panel of 1.6 Million Participants
Our panel isn't a list of names. It's a living community of real, validated participants — built and maintained to the standards your research demands.
Good research starts long before a screener goes out — it starts with who's in the pool. Our panel of more than 1.6 million members across the U.S. is recruited, verified, and actively managed so that when you're ready to field, the right people are ready too. We've spent four decades building relationships with participants, because the quality of your data depends on it.
Trusted by leading brands and research teams
What makes our panel different
Recruited with intention
Every panel member comes in through a deliberate process, not a passive sign-up. We recruit through a mix of online and offline channels — social media, email campaigns, events, and referrals. All participation is voluntary, and every recruit is tracked to its source. We know where our people come from, because traceability matters from the start.
Verified before they ever participate
Identity validation isn't an afterthought here. At recruitment and throughout membership, we confirm who our panelists are using email verification, geolocation, social media authentication, and activity-based checks. Duplicate accounts are monitored and removed. The people in your sessions are the people they say they are.
Managed through proprietary technology
Our panel runs on proprietary software built specifically for this work. It gives us real-time visibility into panel capacity, profile matching, and participation history, so we can assess feasibility accurately and move quickly when you need us to. When we tell you a recruit is doable, we're working from live data, not a best guess.
Profiles that stay current
Demographic information goes stale fast. We actively maintain panelist profiles across demographic, geographic, socio-economic, psychographic, and behavioral dimensions. When your screener calls for something specific, we're matching against accurate data, not profiles that haven't been touched in years.
Quality control at every stage
We use both automated and manual systems to catch fraudulent or inattentive responses before they affect your data. Our project managers and recruiters monitor quotas and validate participants throughout recruitment and data collection. Outliers get flagged. Anomalies get addressed. The work doesn't stop when recruitment ends.
Built to the industry's highest standards
Our panel management processes are certified to ISO 20252 and ISO 27001, meaning our research quality and data-security practices have been independently verified. Participation-frequency limits, opt-out mechanisms, and strict data-protection protocols are built into how the panel operates.
Frequently asked questions
How big is L&E's panel?
How do you keep the panel high-quality?
What if my audience isn't in the panel?
What kinds of studies can the panel support?
Put our panel to work on your next study.
Tell us your audience and criteria, and we'll come back with a feasibility read and a tailored recruitment plan drawn from our panel and beyond.