8th Annual Future Trends of Market Research and Technology

Join us for our 8th annual Future Trends of Market Research and Technology roundtable, our most anticipated discussion of the year. Industry experts will share their perspectives on the future of qualitative insights, exploring how technology, authenticity, and shifts in information access are shaping the way we connect with people and deliver meaningful understanding.

With AI adoption accelerating, the rise if synthetic respondents, and major changes in how people search for information, the conversation will cover the issues most important to researchers today. This session will provide guidance on where qualitative research is headed and how to prepare for what’s next.

During this webinar, we will discuss:

• A clear perspective on the trends that will shape qualitative research in the year ahead

• Practical examples of how AI can enhance insights work while keeping people at the center

• Guidance on protecting data integrity and ensuring genuine respondent voices are heard

• A better understanding of how new search behaviors are influencing the way research is shared, discovered, and valued