6 Steps to Perfect Qual – Step 1: Qualitative Research Design

L&E held our first webinar in our “Six Steps to Perfect Qual” webinar series we’ll be hosting in 2018. The first step in our series focused on qualitative research design and its importance to great qualitative research.

In this webinar you will:

• Hear what leaders in research design are doing in both consumer packaged goods (CPG) and healthcare, and what the qualitative industry should be learning to prepare for their needs
• Learn the latest best practices in qualitative research design, as well as pitfalls to avoid
• Identify unmet needs and “pain points” that will give qualitative researchers an opportunity to address