​Consider the consumer: Creating a better member experience to increase qualitative community health

Have you ever considered what research participation looks like from the perspective of the participant? What motivates people to participate in research? More importantly, what pain points drive them from continuing to participate in research? Research participants are the lifeblood of qualitative research – researchers cannot obtain insights without the support of real people, so monitoring their perception of the industry is critical to ensuring a healthy and robust qualitative panel ecosystem.

Join our upcoming webinar where representatives from L&E Research, Kelli Hammock and Angela Steed, will share perspectives from real research participants. We’ll explore how to better consider the consumer in your market research and uncover the secrets to enhance the member experience. Discover how to identify the critical trigger and frustration points that can make or break your engagement rates. Gain invaluable insights on increasing engagement and response rates while exploring the motivations behind participating in market research. Our expert panel will provide a participant’s perspective on the industry and data-driven analyses of response rates, disengagement trends, and attrition causes. Don’t miss this opportunity to optimize your market research strategies and revolutionize the way you connect with your audience!

During this webinar, we will discuss:

• Why people choose to participate in market research

• Why trust and credibility are critical to participants

• Participant pain points, and how to mitigate them

• Strategies to increase engagement and reduce panel attrition