Stop Sabotaging Your Research! Why Respondent Quality Matters and How To Ensure Data Integrity

Have you ever completed a research project only to find your data is plagued with fraudulent responses? Poor data can result in money wasted on pointless research, faulty research conclusions, and the worst case scenario: product or campaign failures!

Representatives from L&E Research, Procter & Gamble, and Zinklar will discuss challenges the research industry faces when sourcing recruitment and data collection from suppliers. Our panel of fraud-busting experts includes: Tia Maurer, who brings over 20 years of research experience with P&G; Efrain Riberio, with more than 25 years of industry experience and an emphasis on respondent fraud, including advising roles to multiple research providers and industry associations; and L&E Research’s Kelli Hammock, who has close to 20 years of experience in qualitative recruiting; discussion to be led by L&E Research’s CEO, Brett Watkins.

During this webinar, we will discuss:

• Why the industry has experienced an uptick in fraudulent data over the past few years, and how this experience differs within both quantitative and qualitative respondent pools
• Qualitative controls that your panel provider should implement to ensure data integrity
• Why companies should be utilizing quant/qual hybrid methodologies to collect data
• Steps the industry can take to mitigate the incidence of bots and fraudulent panelists